Apple patents a method to display ads based on your bank account


Apple wants to tap into your bank account for ads
Apple wants to tap into your bank account for ads.
Photo: Apple

Tim Cook has been adamant that Apple is not in the business of collecting your data, but that doesn’t mean the company isn’t brainstorming ways it could make some extra money by skimming key bits of personal info off your iPhone — like how much money you’ve got in the bank.

In fact, Apple has devised a way to display targeted ads on users’ devices based on what they can actually afford to purchase.

Solar-powered iPhones would be a sunny proposition for Apple


Better than mains charging, surely.
Photo: Lilttleskittle/Flickr CC

Whether you’re talking about an iPhone or a MacBook, extending battery life is one of the biggest challenges faced by both engineers and users.

According to a new patent application published today, one of the ways Apple is looking to solve this problem is by incorporating solar cells into its future trackpads, Magic Mice, wireless keyboards, and iPhones.

A way of cutting down — or possibly even removing — the need to continuously plug in our beloved Apple devices in order to keep them juiced up? Yes, please.

Apple may not have to feed patent troll $533m after all

The lesser-spotted patent troll.
The lesser-spotted patent troll.
Photo: Andrew Becraft/Flickr CC

In a blow against patent trolls everywhere, a federal judge has thrown out a $532.9 million damages award against Apple, saying that the jury in the case may have had a “skewed damages horizon.”

The case relates to a trial which took place earlier this year, in which a Texas court awarded the company Smartflash a little over half of the $852 million it had asked for, after Apple allegedly infringed on its intellectual property with iTunes features related to data storage and managing access through payment systems.

This simple Lightning dock solution would help avoid unnecessary breakages

Apple's Lightning dock as released earlier this year.
Apple's Lightning dock as released earlier this year.
Photo: Apple

Apple started selling its brand new official Lightning connector dock earlier this year. While it turned out to be a bit less fragile in reality than it looks on first glance, we can’t help but wish Apple had released the Lightning dock shown in a newly-published patent today.

Designed for durability, Apple’s concept connect features a movable Lightning connector that is able to rock back and forth, thereby absorbing what Apple calls “undesirable forces … reducing a likelihood of the connector breaking from misuse.”

It’s such an elegant solution we can’t help wonder — why didn’t Apple use it?

Future iPhones could be unlocked with a selfie

The new way to unlock your iPhone?
The new way to unlock your iPhone?
Photo: Apple/USPTO

Apple may have banned selfie sticks at WWDC, but the company was today granted a patent revealing how future iPhones could be unlocked by snapping a quick photo of yourself.

Entitled “Low threshold face recognition,” the patent describes a means of “reducing the impact of lighting conditions and biometric distortions” that can negatively affect facial recognition for a solution which “can be implemented on camera-equipped consumer portable appliances” — presumably such as the iPhone and iPad, although the second-generation (camera-equipped) Apple Watch 2 wouldn’t be out of the question, either.