The United States Patent and Trademark Office just granted Apple its trademark for Passbook that was originally filed in June. After several months of internal processing on the USPTO’s end, Apple now owns the rights to Passbook and can leverage its trademark against infringing companies.
Passbook was first announced by Apple at WWDC 2012 in June and was touted as the company’s digital wallet technology. After being included in the iOS 6 betas, Passbook launched to the public with the release of iOS 6 on September 19th, 2012.
While its initial launch left much to be desired, Passbook is starting to gain traction with big franchises like Starbucks signing on. Apple has experimented with NFC-related patents, and there’s a good chance Passbook will eventually mature to be Apple’s one-stop mobile payment solution.
It’s back to the Mac on this week’s CultCast, and on our newest episode, we’ll tell you everything we know about Apple’s rumored 13-inch Retina Macbook Pro, and why you might be seeing it before the year is through.
Then, is Apple’s Passbook really going to take over the world of tickets, coupons, and payments? It’s tough to imagine, especially with how little Passbook can do now. But imagine coupons on your lock screen right when you need them and making payments with nothing but your iPhone. Ready to leave your wallet behind? Passbook may soon let you do exactly that.
All that and our three favorite Mac apps on our latest CultCast! Subscribe now on iTunes, or easily stream The CultCast via Apple’s free Podcasts App.
Passbook is supposed to be one of the big new features of iOS 6. Its magical card keeping system is supposed to help you ditch all your coupons, tickets, passes, rewards cards, and maybe even replace your wallet all together someday. The only problem is that there aren’t a lot of places you can actually use Passbook yet.
It’s not that Passbook isn’t a great feature. It’s awesome. People really want to use it. The MLB wants it to replace their ticketing system someday. But because it’s only been out for a few weeks, there are a limited number of apps that take advantage of it, which makes it seem like a bit of a let down. On the CultCast last night we talked about how we haven’t had the opportunity to use Passbook much, but we’re wondering what your experience has been with it so far. Have you actually used it? If so, what do you think? If you haven’t used it, what can be done to get more businesses and people on board?
I was craving a pumpkin spice lattee from Starbucks the other day. I didn’t have time to go get one myself, but one of my friends was going later in the day. He offered to pick one up for me. Yay!
Starbucks recently added support for Apple’s Passbook service in iOS 6, and I hadn’t yet been able to try paying for Starbucks with Passbook. I had already added my Starbucks Rewards Gold card to Passbook on my iPhone 5, and I like using my Gold card to pay whenever I can because it earns me points towards free drinks. So I had three choices: pay my friend back in cash, give him my Starbucks card from my wallet, or let him use my Passbook. I went with the third option, and it was as easy as taking a screenshot.
So, the wacky little app-thingy that we all wondered about in iOS 6, Passbook, seems like it’s starting to grow up a bit. Now, when you tap the App Store button in the Passbook App, the new “Apps for Passbook” section of the iTunes App Store, only available via your iPhone running iOS, has quite a few new apps available.
I want to be able to ditch my wallet so bad, mostly because I have a tendency to lose it or forget it at home. But I never ever leave home without my iPhone, and yeah, Passbook is cool but businesses aren’t really using it yet and I’m impatient. I just want the future to be here right now.
I’ve been really intrigued by Wired’s Christina Bonnington as she’s trying to live a walletless life, and it seems like one of the biggest hurdle right now is knowing where you can ditch your wallet and pay for goods with a service like Square, and where you can’t. Right now it seems like Square is trying harder than anyone to help you ditch your wallet, and they just made things a little easier by creating Square Directory so you can see all the places you can pay for goods with Square Wallet.
I have to admit, I was intrigued by Passbook when I first heard of it. An app that keeps my airline and movie tickets together with my coupons and customer loyalty cards seems like a good idea. For now, however, Passbook in iOS 6 seems like a placeholder to me, an app with no real purpose in and of itself, a place to link to other apps.
Apple quietly added a little explanation in the form of a paragraph in the iTunes Store page for Passbook apps which shows, at least, that they’re planning on more and that they understand that we all might feel a bit nonplused about one of the bigger features of the new iOS.
iOS 6's Passbook app isn't just for big-business companies to use. Yes, you'll be able to use it to check in to your flights, and to get discounts at your favorite international coffee chain, but now mom and pop stores, your local food cart or even a stall at the local flea market will be able to offer you coupons and membership, using a new free app called People's Card.
If you installed iOS 6 last week, you probably expected to be able to use your Starbucks rewards card in Passbook. For some unknown reason, Starbucks has not yet updated its iOS app with Passbook integration, but the company has confirmed that the update is coming “at the end of this month.”
Passbook, Apple’s approach to a virtual wallet in iOS 6, allows merchants to store coupons, tickets, passes and rewards cards in barcode form on an iOS device. Starbucks cardholders will be able to pay for their drinks and earn rewards with Passbook when the update comes out.
Today, three months after its first preview at WWDC, iOS 6 has been released to the public and is now available to download via iTunes. We’ve already presented you with a comprehensive guide to everything that’s new — big and small — but which of those features really stands out?
So that you can jump into iOS 6 and quickly start using its killer new features, we’ve compiled a list of our top ten for you to check out. These may not necessarily be the biggest features Apple has introduced, but we’re confident that once you start using them, you’ll agree that they’re the best.