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Parking app under fire pleads its case to San Francisco officials

Photo: Jim Merithew/Cult of Mac

Sweetch’s developers say it’s nothing like MonkeyParking, a pay-to-park app that drew the ire of San Francisco city officials. Photo: Jim Merithew/Cult of Mac

SAN FRANCISCO — When they learned they were next in line for a cease-and-desist letter from the City Attorney, three young entrepreneurs made haste to City Hall to salvage their dream of making circling the block for parking a thing of the past.

Parking app Sweetch lets you alert prospective parkers that you’ll be moving your car. The person leaving the spot gets $4 in credit and the person arriving pays $5. Positioning itself as a community app, Sweetch lets drivers donate the money to local charities. (If you use the Web app version, like we did when we took it for a test drive, the money is only symbolically exchanged. Your credit card details and hard cash are only required for the iOS app.)

“It was really cool that they were open to talking to us — we clarified that we’re not auctioning parking spots or holding them, we’re not anything like MonkeyParking, and they understood that,” Sweetch co-founder Hamza Ouazzani Chahdi told Cult of Mac by phone, adding that they spoke with two deputies at the San Francisco City Attorney’s office for about an hour. City Attorney spokesman Matt Dorsey confirmed that officials met with Sweetch but didn’t have specifics on whether the cease-and-desist order had been halted as a result of the meeting.

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