Get your first look at the iPhone 6s Plus packaging

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iPhone 6s is on the way.
The iPhone 6s is on its way.
Photo: Jim Merithew/Cult of Mac

We’ve had various glimpses of the iPhone 6s itself, but until now we’ve not seen the beautiful, crisp white packaging it will come in.

That (may have) changed, with a new leaked photo appearing to show the box for the phablet-size iPhone 6s Plus. Like the next-gen iPhone itself, the box doesn’t differ substantially from the design of its predecessor, although the packaging does feature a few revealing details.

Check it out below:

Leaked memo reveals Apple’s obsession with packaging

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Apple store istanbul
Apple Stores are about to look like this inside and out.
Photo: Apple

We already knew that Apple has taken an interest in how its third-party partners present their wares in the Apple Store, but a leaked memo is describing just how seriously the company is taking this new initiative.

Other than the clean white background that it’s so fond of, Apple is also asking vendors to pay attention to the typefaces they use and even the angles from which they photograph their products.

So it turns out Apple is controlling and particular. Who knew?

If you think Apple’s packaging is good, wait until you see these

Apple doesn't have anything on the packaging for these products.
Apple doesn't have anything on the packaging for these products.
Photo: Stephen Smith/Cult of Mac

Opening a new Apple product for the first time is pretty close to a holy experience. Part of that is because Apple spends so much time perfecting product packaging so it’s simple, elegant and secure without compromising on intuitiveness.

However, it’s a mistake to think Apple is the only company that pours thought and care into something as basic as a box. In light of the recent rumor that Apple will be working with third-party accessory makers to co-design packaging for their products in Apple retail stores, it’s clear many other companies care as well. It’s about being eye-catching without straying from uniformity, it’s about being simple yet still adorned.

With this spirit in mind, take a look at some of the other electronic companies out there getting extremely creative with their product packaging. The goal for these seems to be making the boxes as gorgeous as the products themselves – and they succeed.

Hellboy beer will wash away your devilish thirst

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Hell yes! Rogue's devilish Right Hand of Doom Red Ale looks worthy of Hellboy. Photo: Rogue Ales
Hell yes! Rogue's devilish Right Hand of Doom Red Ale looks worthy of Hellboy. Photo: Rogue Ales

Here’s a comics crossover you can drink to: Rogue Ales is bottling a birthday brew for Hellboy.

Rogue’s Right Hand of Doom Red Ale pays tribute to the demon-spawn character created by Mike Mignola. A Mignola drawing of the wisecracking, cigar-chomping, supernatural badass adorns the label, just as the comics franchise reaches legal drinking age in the United States.