The Atrio case, a Kickstarter project from Craftwerk USA, is an aluminum bumper that’ll cost you a crazy $90 (less for early-bird pitchers). But the clever twist here is that the box it comes in doublers as a stylish – and matching – iPhone stand.
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We’ve seen a number of Apple fans come up with clever docks for the iPhone by using packaging materials Apple ships products with. Taking a cue from their customers’ resourcefulness, Apple has a new patent that shows iPhone packaging that can also double as a dock after it’s been opened.
The new Lighting To Thirty Pin Adapter is a tiny thing, just a little dongle that routes signals from your old iPhone dock or connector to the appropriate pins in the new Lightning adapter. It’s smaller than the size of a matchbook.
Despite this, however, reader Doug P. emailed us with an image of how much packaging the adapter comes in: not only is Apple’s retail packaging for the adapter six times bigger than the adapter itself, but the shipping box it comes in looks like could easily hold up to thirty adapters without their packaging.
Apple’s efforts to be greener mean it boasts some of the most environmentally friendly gadgets on the planet. The new iPhone 5, for example, is one of the greenest smartphones money can buy. Apple also tries to make its packaging green. In fact, the packing for its new EarPods is so environmentally friendly that it turns to mush when you submerge it in water.
There’s no denying that Apple’s success with iOS has influenced every aspect of their business, but it goes even further than you might think: Apple’s now even modeling its packaging after iOS app icons!
Apple is generally known not just for the minimal design of its products, but also for the minimal design of its packaging. But when it comes to the new MagSafe to MagSafe 2 adapter, the box is not only huge in comparison to its payload, it also consists of a frankly ridiculous number of individual parts. And Paul Kafasis, boss of Rogue Amoeba software, has the photos to prove it.
As the Mac approaches its thirtieth birthday and its progeny, the iPhone and iPad, grow to eclipse their parent, the resale and collector values of vintage Macs is steadily increasing. One of the things attractive to collectors when looking for old systems is original packaging – outer boxes and inside accessory packs. Such items add to period completeness and can significantly increase the value of an item.
We know Apple puts a lot of effort into its product packaging to ensure it’s almost as beautiful as the product within, but you may be surprised to hear that an entire room within the Cupertino company’s headquarters is dedicated to testing different variants of product packaging.