Get your first look at the iPhone 6s Plus packaging


iPhone 6s is on the way.
The iPhone 6s is on its way.
Photo: Jim Merithew/Cult of Mac

We’ve had various glimpses of the iPhone 6s itself, but until now we’ve not seen the beautiful, crisp white packaging it will come in.

That (may have) changed, with a new leaked photo appearing to show the box for the phablet-size iPhone 6s Plus. Like the next-gen iPhone itself, the box doesn’t differ substantially from the design of its predecessor, although the packaging does feature a few revealing details.

Check it out below:

Leaked memo reveals Apple’s obsession with packaging


Apple store istanbul
Apple Stores are about to look like this inside and out.
Photo: Apple

We already knew that Apple has taken an interest in how its third-party partners present their wares in the Apple Store, but a leaked memo is describing just how seriously the company is taking this new initiative.

Other than the clean white background that it’s so fond of, Apple is also asking vendors to pay attention to the typefaces they use and even the angles from which they photograph their products.

So it turns out Apple is controlling and particular. Who knew?

If you think Apple’s packaging is good, wait until you see these

Apple doesn't have anything on the packaging for these products.
Apple doesn't have anything on the packaging for these products.
Photo: Stephen Smith/Cult of Mac

Opening a new Apple product for the first time is pretty close to a holy experience. Part of that is because Apple spends so much time perfecting product packaging so it’s simple, elegant and secure without compromising on intuitiveness.

However, it’s a mistake to think Apple is the only company that pours thought and care into something as basic as a box. In light of the recent rumor that Apple will be working with third-party accessory makers to co-design packaging for their products in Apple retail stores, it’s clear many other companies care as well. It’s about being eye-catching without straying from uniformity, it’s about being simple yet still adorned.

With this spirit in mind, take a look at some of the other electronic companies out there getting extremely creative with their product packaging. The goal for these seems to be making the boxes as gorgeous as the products themselves – and they succeed.

Hellboy beer will wash away your devilish thirst


Hell yes! Rogue's devilish Right Hand of Doom Red Ale looks worthy of Hellboy. Photo: Rogue Ales
Hell yes! Rogue's devilish Right Hand of Doom Red Ale looks worthy of Hellboy. Photo: Rogue Ales

Here’s a comics crossover you can drink to: Rogue Ales is bottling a birthday brew for Hellboy.

Rogue’s Right Hand of Doom Red Ale pays tribute to the demon-spawn character created by Mike Mignola. A Mignola drawing of the wisecracking, cigar-chomping, supernatural badass adorns the label, just as the comics franchise reaches legal drinking age in the United States.

Yves vs. Ive: 10 of the best product designs not from Cupertino



Yves Béhar

The only thing uber-designer Yves Behar hasn't turned his hand to yet is Apple computers.

The Swiss-born 47-year-old has crafted popular products like the Jambox, the Ouya gaming micro-console, and the XO Laptop, just to name a few. He's been lauded by Time, CNN, and FastCompany and his work, like Jony Ive's, has been featured in many museums, including those in San Francisco and Behar's hometown of Lausanne, Switzerland.

When I brought home a fizzy-water-making SodaStream Source a couple of weeks ago, I was surprised to see, emblazoned on the front of the box I picked up at the local Target (not fancy-pants Habitat), "Designed by Yves Behar."

This weird insertion of industrial design into the most basic of retail spaces got me thinking: what else has Behar designed, and how do they fit into our everyday lives? Click through the images above for the 10 best answers to that very question.

August Smart Lock

As Apple gets into the smart home market, they'll need to take a look at August Smart Lock, which Behar designed to be safe, secure, and social. You can program it on the flay and remotely from your iOS device, letting people in with a one-time pass or on a timed basis. It may not have shipped yet, but boy is it gorgeous and functional.


Yet another market category definitively cornered by Behar and his team - the portable Bluetooth speaker. The Jambox was the first device in this segment with a decent sound and rugged yet stylish design, making all other newcomers to the space take heed. It came out in 2010, but only took a year to become the top-selling digital speaker in the US.

Jawbone Headsets

If you've ever seen anyone use a Bluetooth headset (the original Glasshole), you're seeing a product category that Jawbone helped define. Behar is the chief creative officer of the company that brought beautiful design and fashion cache to an essentially commodity product, likes Beats has done for music headphones.

JimmyJane Form

Ok, let's be adults here: most folks masturbate. Behar's team came up with a simple, waterproof, rechargeable and ingeniously designed set of vibrators that -- my women friends assure me -- are the best in class. The series is called "Pleasure to the People," and it's a collaboration between JimmyJane's Ethan Imboden and Yves Behar, leading to the Form 2, 3, and 4, as well as numerous design awards. Design matters, people.

Mint Robot Floor Cleaner

The Roomba took the world by storm, offering a vacuuming robot that would clean your entire house without any input from you. Behar's team at Fuseproject created the Mint, a square lozenge of a hard floor cleaning robot that uses your own wet cloths (like the ones from Swiffer) to do the same thing for your hardwood, tile, or linoleum. iRobot liked it so much, the acquired the company Behar created the Mint for, Evolution Robotics, in 2012.


The Slingbox was a breakthrough device: a box that could capture and then "sling" any media it could connect with to your computer, long before the Apple TV or Roku presence in the media landscape. The current version can stream to any laptop, smartphone or tablet via the internet. The overall design looks like it's made for a Braille-reader, but the logo (which still remains today) perfectly captures the idea of media streaming in one small bit of type.


Ouya Micro Console

The little micro console that could is based on an Android operating system, and costs all of $99. The Ouya took the gaming world by storm when it first arrived on Kickstarter, offering a mobile gaming ecosystem that you could play on your big-screen TV. While indie gamers' ardor may have cooled in the last year or so as the Ouya company struggles to remain relevant, all the hip kids have one of these stylish devices in their homes.

Tylenol Bottle

Here's a redesign that only seems obvious after the fact. The frustration of opening a medicine bottle is a common theme, especially for those who suffer from arthritis and other joint and muscle issues. This new Tylenol bottle can be opened with a palm, but still meets child safety requirements in this country. You can even see through the back to know how many you have left without having to shake the bottle when you pick it up.

Jawbone Up

If you're gonna wear a fitness tracker on your wrist, you want it to look and feel good to wear. Behar's Jawbone created the Up and Up24 to do just that back before "wearables" was even a thing. The Up is designed to track your sleep habits along with your food and calorie usage, and is made to be worn all the time. It's got a rechargable battery that lasts for ten days, so you've always got it with you. It connects with your iPhone and various fitness and productivity apps, making it one of the most robust fitness band ecosystems out there.

XO Laptop

Here's the world's first charity laptop, running on Linux and able to be charged with a crank. This makes the XO Laptop perfect for children in developing countries where electricity and computing devices are unheard of and exhorbitantly expensive. During the Give One, Get One campaign in 2006 and 2007, you could buy a laptop for yourself and donate a second one to a developing country for $199. The XO has gone through four iterations as well as a tablet version, and is a triumph of industrial design.