opinion - page 4

Lion represents something of a landmark in the history of operating systems, for many reasons.

The Smart Cover is a beautiful invention, but pour a couple of beers and accidentally extinguish a couple of cigarettes on one, and it’s clear that some Smart Covers are better than others. So which one should you buy?

What will the next iPhone be called? Rumors have recently pegged it as being christened the iPhone 4S when it debuts in September, but would Apple really signify that the next iPhone is really just a slight revision over the current model… right in the brand name?

I think they will. Here’s why.

When the clocks go forwards or back, people from New Zealand to New York miss their appointments because their iPhone alarm does not go off on time. Every time I complete a 10km run using my iPod nano, TIger Woods congratulates me on having completed another 500km. And as you read this, thousands of backups are failing because Time Machines are freezing in time.

What do these seemingly disparate events having in common? They’re all presumably the handiwork of Apple’s “B-team”.

Good piece from music writer/analyst Bob Lefsetz on why he’s an Apple fan:

That’s what’s selling Apple. Friends. People hear these amazing stories and take a chance. And they become members of the cult and have insanely great experiences and drag their friends in too. To the point where anything Apple sells, people will buy. Just like you’ve got to have the latest work of your favorite act.

Bob Leftsetz: Customer Care.

I want to like MobileMe.  It’s the Apple-sanctioned slice of cloud computing, integrated with the Mac and iOS operating systems.  The setup is simple, the price is reasonable, and despite the unprofessional name and lack of phone support, when all is humming along things just work.

Except MobileMe doesn’t keep working.  It stops syncing.  It loses data.  And Apple provides little or no advance warning of potential problems, nor easy ways to fix issues that occur.  Apple TV may have moved on to a professional product stage with the latest iteration, but from a business perspective MobileMe is still a “hobby” for Apple.

Buster Heine: The new MacBook Air has a nice wafting odor of sex coming from the design (except for the metal bezel), but the specs and pricing are a bit disappointing for me. I’m not a rich businessman on the go, so I don’t think I’m in the target demographic of the new MBAs.

From a practical standpoint, the 13-inch is irrelevant. I’m really attracted to that beautiful 11.6 inch unit with a $999 price point, but there’s no point in replacing my 13′ Macbook Pro for an underpowered machine that is a few pounds lighter.

The new Macbook Airs confuse me. They seem designed to be a secondary computer, but if I already have an iPad + keyboard, an iPhone, and a MacBook Pro, there’s no point in buying it because it can’t handle everything a MacBook Pro can, and it’s too expensive to be an amateur’s computer. If Apple can bring down the price on the new units I might be tempted, but for now I’ll be resisting the urge to buy the new Apple gear, no matter how sexy it looks.