All items tagged with "opinion"

Why Hasn’t Apple Ever Made A Truly Great Pair Of Headphones? [Feature]

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Yesterday, reports hit that Tim Cook and Beats CEO Jimmy Iovine had met to talk about ‘Project Daisy,’ Beats’ secret project that, in some form or another, seems to involve music discovery.

No one’s quite sure what Project Daisy actually is, but Cook seems interested in it. It could be a music discovery engine, à la The Echo Next. It could be a streaming service like Rhapsody or Spotify. No one except Iovine and Cook know for sure.

The story about Apple and Beats’ CEOs meeting made me wonder. Apple has been a major player in the digital music business for 12 years now… yet they have never once delivered a pair of premium headphones the likes of which Beats has become known for. Why not?

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The 128GB Retina iPad Is The Desktop To The iPad Mini’s Laptop [Opinion]

The 128GB Retina iPad Is The Desktop To The iPad Mini’s Laptop [Opinion]

So similar, and yet so different…

With Tuesday’s’s announcement of a 128GB iPad 4, Apple is clearly signaling that the iPad is not only suitable for serious work, but that it can be the primary machine for many users. Most commenters have fixated on fitting extra movies and other consumables into the extra 64GB of space, but they’re forgetting about work.

In fact, I’d say that the iPad With Retina Display, as Apple now insists on calling it, is the new desktop machine, and the iPad mini is the new laptop. Why? Let me explain:

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Teens Don’t Want The iPhone According To Research That Doesn’t Make Sense

justin-bieber-teen-iphone

NEWSFLASH: Teens don’t want the iPhone! Parents beware! The Microsoft Surface and Samsung Galaxy phones are the new “it” things! Apple has lost its cool factor!!!

That’s what the Buzz Marketing Group, an organization that seeks to provide  “lifestyle and buzz marketing services for brands seeking to attract teen audiences,” wants you to think. You may have recently seen some headlines from big sites saying that teens think Apple is uncool now.

As my British boss Leander Kahney would say, that’s absolute bollocks.

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Where The Hell Are All The Lightning Accessories at CES? [CES 2013]

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CES 2013 bug LAS VEGAS, CES 2013 – Here’s a question for you: it’s CES, the world’s largest electronics trade show. So where the hell are all the Lightning accessories?

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Targus iNotebook: Another Failed Attempt To Improve On Pen And Paper

Targus iNotebook: Another Failed Attempt To Improve On Pen And Paper

The iNotebook from Targus is yet another attempt to solve the old problem of hand-writing on your iPad. This one comes in the form of a folio with a pad of paper, a special pen and a sensor up top to record your ink strokes in digital format.

The trouble is, it looks like another “faster horse and carriage” solution.

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Why The 2013 Mac Pro Will Be Made Exclusively In The USA

Why The 2013 Mac Pro Will Be Made Exclusively In The USA

Earlier today, Apple CEO Tim Cook announced that, starting in 2013, Apple would start investing over $100 million in local business to build Macs in the United States.

Even more intriguing, he said one model of Mac would be made exclusively in the U.S. But which one?

Tim Cook wouldn’t say, but when you think about it, there’s one obvious contender: the Mac Pro. Here’s why.

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When Will Apple Release iTunes 11? Probably Next Wednesday. Here’s Why

When Will Apple Release iTunes 11? Probably Next Wednesday. Here’s Why

“Coming in November.” Probably November 14, and almost definitely not past November 16.

Last month, Apple failed to make its own self-imposed deadline to release iTunes 11 by the end of October.

iTunes 11 is a radical overhaul of Apple’s media management, shopping and syncing software for the Mac and PC that seemingly addresses the numerous complaints of bloat and convolutedness that have been leveled at the app over the years. It also has a much more attractive and modern design.

Consequently, numerous Apple fans — including ourselves — were disappointed when Cupertino quietly announced they were pushing back iTunes 11’s release by a month, into November. But when in November?

We have no inside information on when, exactly, iTunes 11 will be released, but we think there’s an excellent chance that it will be released by no later than the end of next week, and most likely next Wednesday. Here’s why.

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Why I’m Not Betting On Google’s Trifecta Of Nexus Devices

Why I’m Not Betting On Google’s Trifecta Of Nexus Devices

Now that Google has unveiled its Trifecta of Nexus devices, I can’t help but feel underwhelmed. I can’t exactly pin-point why I feel this way, but alas, I do. Perhaps my perception of what a Nexus device should represent has become misguided. I’m not sure when I began to expect more than just a Vanilla experience, but the latest batch of Nexus devices has knocked me back to the reality that “Nexus” means nothing more than having an untainted Android OS with certain end-user freedoms and timely updates.

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The iPad Mini: A Compelling Device, But A Confusing Pitch [Opinion]

The iPad Mini: A Compelling Device, But A Confusing Pitch [Opinion]

The iPad mini is a totally new product for Apple. It represents a beautiful juxtaposition of the iPhone’s 4-inch display and the Retina iPad’s larger 10-inch canvas. While the rest of the industry has already shifted its focus to 7-inch tablets, Apple entered uncharted territory for itself today.

Based on what we’ve seen, the iPad mini looks like a very compelling device. I’m sure Apple will sell bazillions. What I don’t understand is Apple’s pitch for the iPad mini. What purpose does it serve, and what kind of customer is it intended for? There’s no denying that Apple unveiled a great product today, but the purpose of the iPad mini was muddled by a confusing pitch.

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“Thin” Totally Belongs To Apple Now [Opinion]

“Thin” Totally Belongs To Apple Now [Opinion]

iPad mini is thinner than Kindle Fire, Nexus 7, even iPhone 5

A few days after the iPhone 5 was released to the public – just a few weeks ago – people started commenting on how thin and light it was. “You really have to pick it up and feel it in your hands,” was a common thread of these comments. Sure, it looked amazing: but it felt amazing too.

Today’s announcements are a direct continuation of the theme that began with the iPhone 5, and set the tone for the next generation of Apple hardware. From now on, Apple’s message is clear: “No-one does thin like we do.”

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