Amazon attempted to further its domination of online retail last year with the creation of Prime Day. Meant to reward the users of its wildly popular subscription program (best known for providing free shipping, but offering many other perks), Prime Day was supposed to rival Black Friday for deals, according to Amazon.
In reality, Prime Day was widely criticized for poor savings — but was popular enough for the megastore to bring it back. With many eyes on Amazon again this year, shoppers are surely expecting the store to do something big this time around. Here’s what you can expect.