Swatch claims ‘One more thing’ trademark isn’t a jab at Apple. Yeah, right.

By

“One more thing” returned at this year's iPhone keynote. Photo: Apple.
Yep, it's just a coincidence that Swatch decided to use this phrase right now.
Photo: Apple

Swatch has denied that its trademarking of Steve Jobs’ famous “One more thing” phrase was a blatant attempt to troll Apple — arguing instead that it’s part of a new film noir-inspired watch line, referencing Peter Falk’s Columbo character.

Yes, that’ll do. And Android’s blatant borrowing of the iOS interface was just a funny coincidence too, right?

Swiss watchmaker hits back at Apple by trademarking ‘One more thing’

By

“One more thing” returned at this year's iPhone keynote. Photo: Apple.
One more thing...
Photo: Apple

Sometimes trademarks are about defending brand names you’ve spent years and millions of dollars building up. Other times they’re meant as jealous, petty ways of striking back at people who are doing better than you.

Guess which category Swatch’s decision to trademark Steve Jobs’ iconic “One more thing” signature phrase falls under.

Pull-To-Refresh Inventor Says There’s No Need To Worry About Twitter’s Patent Application

By

pull-to-refresh

Loren Brichter, the developer behind Tweetie and its hugely popular pull-to-refresh gesture, which has now made its way into countless iOS apps, has spoken out about Twitter’s recent move to patent the feature. Speaking on the One More Thing podcast, Brichter said that there’s really no need for people to worry about it.

Watch This PBS Steve Jobs Documentary With A Never-Before-Broadcast Interview Next Week

By

Steve Jobs Unveils Apple iPhone At MacWorld Expo

PBS will be airing a new, hour-long documentary next week about the life of Steve Jobs, and unique to the program will be rare interviews with His Steveness himself, including a never-before-broadcast interview from 1994 where Jobs expounds upon his life’s philosophies.

The program will be called “Steve Jobs – One Last Thing” and will air on your local PBS affiliate on November 2nd at 10:00pm. Here are some more details of what to expect.

Relive 13 Years of Surprise Apple Announcements [One More Thing Retrospective]

By

one-more-thing.jpg

With another WWDC looming on the horizon and Apple taking the unusual step of pre-announcing things like Lion, iOS 5 and iCloud, speculation turns towards what we haven’t been told. At many Apple events the most exciting announcement is often that feigned afterthought… just One More Thing.

This year, the One More Thing is rumored to be the iPhone 4S, despite the fact that Apple has set the expectation that WWDC will be all about software, not hardware.

We’re skeptical, but to keep you busy speculating over the weekend, we’ve updated Cult of Mac’s “Just One More Thing” interactive timeline to relive the excitement of the last thirteen years of Apple annoucements.