Samsung Asks Olympic Athletes To Cover iPhone Apple Logos During Games

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Olympic athletes receive Note 3 phones with their country's flag on the back.
Olympic athletes receive Note 3 phones with their country's flag on the back.

Samsung is an official sponsor of the Sochi 2014 Olympics, and the Korean company has been giving athletes Galaxy Note 3 phones to use during the games. In exchange for the gifts, Samsung has reportedly asked the athletes to specifically cover the Apple logos on their personal iPhones.

What happens if athletes don’t respect the rule remains unclear. Logos were also asked to be covered by Samsung when it was a sponsor of the London 2012 Olympics, so this isn’t a new tactic. However, it does illustrate Samsung’s corporate contempt for Apple.

New Apple Genius Ads May Annoy Us, But Are Indicative Of New Target Demographic

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This image needs no caption.
This image needs no caption.

It’s fairly easy as a longtime Apple fan to dismiss the recently aired “Genius” ads as nothing more than a misstep in a rather stellar marketing history by the, well, geniuses in Cupertino. However, a new study by Brandindex Buzz shows a shift in the demographic trends for the Apple brand, which may go to explain the goofy ads as more specifically targeted advertising.

Check Out The Mini iPhone And iPad Pins Apple Has Been Giving Out At The London Olympics [Gallery]

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Cute, aren't they?
Cute, aren't they?

Since the beginning of the 2012 London Olympics last month, Apple has been giving away a rotating set of 4 Great Britain-themed lapel pins each day. This isn’t a new thing for Apple, as the company gave out similar Canadian-themed pins during the 2010 Winter Olympics in Vancouver.

For the Olympics this year, the pins are tiny black and white iPhones and iPads. Cult of Mac reader Andrew Wingert sent in some shots of Apple’s full pin set.