New Apple Genius Ads May Annoy Us, But Are Indicative Of New Target Demographic

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This image needs no caption.
This image needs no caption.

It’s fairly easy as a longtime Apple fan to dismiss the recently aired “Genius” ads as nothing more than a misstep in a rather stellar marketing history by the, well, geniuses in Cupertino. However, a new study by Brandindex Buzz shows a shift in the demographic trends for the Apple brand, which may go to explain the goofy ads as more specifically targeted advertising.

Check Out The Mini iPhone And iPad Pins Apple Has Been Giving Out At The London Olympics [Gallery]

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Cute, aren't they?
Cute, aren't they?

Since the beginning of the 2012 London Olympics last month, Apple has been giving away a rotating set of 4 Great Britain-themed lapel pins each day. This isn’t a new thing for Apple, as the company gave out similar Canadian-themed pins during the 2010 Winter Olympics in Vancouver.

For the Olympics this year, the pins are tiny black and white iPhones and iPads. Cult of Mac reader Andrew Wingert sent in some shots of Apple’s full pin set.

All These Incredible Olympic Photos Were Taken With An iPhone 4S [Gallery]

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Women's 200m backstroke semi-final 2, SW012

If you’re a professional photographer going to the London to cover the Olympics, you’d probably want to take a huge DSLR and a couple thousand dollars worth of extra lenses to get the best pictures possible, right? Wrong.

Dan Chung is covering the Olympics for The Guardian, only instead of using his fancy pants DSLR, Chung is capturing the entire event using only his iPhone 4S and some binoculars. He edits the photos using Snapseed before uploading them to the web, and the results are pretty impressive. Take a look for yourself.