Apple’s Rio Watch bands dodge official Olympics sponsorship

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Smooth move, Apple! Smooth move.
Photo: Trayvon Bromell/Twitter

Apple’s decision to sell national flag-themed Apple Watch bands exclusively in Rio may look like an official Olympics tie-in, but it’s actually a smart bit of guerrilla marketing that’s having the (unintentional?) side effect of drawing attention away from rival Samsung, a.k.a. the official phone sponsor of the Olympic games.

How to watch the Olympics on Apple TV

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Get ready to binge on the Summer Olympic games.
Photo: Buster Hein/Cult of Mac

The 2016 Summer Olympics in Rio are set to be the most streamed event in sporting history thanks to NBC’s plan to live-stream all 34 sports. Apple TV users can get in on the 4,500 hours of coverage that starts on August 5th even if you don’t have a cable subscription.

Here’s how to watch all the action using Apple TV:

Tesla, iCars, And We’re Ambushed By Russian GoGo Dancers On The CultCast

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Greetings, comrades! This time on CultCast: we travel to mother Russia and dance with gogo dancers (no, really); Apple talks to Tesla, we talk iCars. Plus, for the first time, Apple brings the iTunes Festival to the United States; Facebook buys WhatsApp (but why?); Jony Ive vanishes from Apple’s website; and don’t miss an all new Faves N Raves where we pitch favorite tech and apps then vote one which one’s best!

Belly-laugh your way through each week’s best Apple stories! Stream or download new and past episodes of The CultCast now on your Mac or iDevice by subscribing on iTunes, or hit play below and let the audio adventure begin.

And thanks to Fresbooks for sponsoring this episode! FreshBooks, the simple online accounting solution built for small business owners – just like you – who want to skip the headache of tax time. For a limited time, try FreshBooks free 60 days, and enter “CultCast” in the “How Did You Hear About Us” section.

The Sochi Olympics: Streaming, News And…Recommended Beverages

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This story first appeared in Cult of Mac Magazine.

Want to watch the Winter Olympics in Sochi, Russia, but don’t have a TV? Or do you have a TV but just prefer the coverage given by other countries?

Then you’re in the right place. Today we’re going to take a look at ways to watch the games on your Mac and iDevices, and which apps you might want to use to follow along with the fun.

Olympic Snowboarder’s iPhone Crashes After Being Bombarded By Nude Photos From Fans

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Getting so many naked pictures from beautiful, nubile women that are in love with you that your iPhone crashes? That sounds like one of those good problems to me… and to Russian snowboarding athlete Alexey Sobolev, whose iPhone was bombarded by nude pics after he put his phone number on his helmet for all the world to see. But it’s not stressing him out.

Samsung Asks Olympic Athletes To Cover iPhone Apple Logos During Games

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Olympic athletes receive Note 3 phones with their country's flag on the back.
Olympic athletes receive Note 3 phones with their country's flag on the back.

Samsung is an official sponsor of the Sochi 2014 Olympics, and the Korean company has been giving athletes Galaxy Note 3 phones to use during the games. In exchange for the gifts, Samsung has reportedly asked the athletes to specifically cover the Apple logos on their personal iPhones.

What happens if athletes don’t respect the rule remains unclear. Logos were also asked to be covered by Samsung when it was a sponsor of the London 2012 Olympics, so this isn’t a new tactic. However, it does illustrate Samsung’s corporate contempt for Apple.

New Apple Genius Ads May Annoy Us, But Are Indicative Of New Target Demographic

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This image needs no caption.
This image needs no caption.

It’s fairly easy as a longtime Apple fan to dismiss the recently aired “Genius” ads as nothing more than a misstep in a rather stellar marketing history by the, well, geniuses in Cupertino. However, a new study by Brandindex Buzz shows a shift in the demographic trends for the Apple brand, which may go to explain the goofy ads as more specifically targeted advertising.

Check Out The Mini iPhone And iPad Pins Apple Has Been Giving Out At The London Olympics [Gallery]

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Cute, aren't they?
Cute, aren't they?

Since the beginning of the 2012 London Olympics last month, Apple has been giving away a rotating set of 4 Great Britain-themed lapel pins each day. This isn’t a new thing for Apple, as the company gave out similar Canadian-themed pins during the 2010 Winter Olympics in Vancouver.

For the Olympics this year, the pins are tiny black and white iPhones and iPads. Cult of Mac reader Andrew Wingert sent in some shots of Apple’s full pin set.