Olympics

Read Cult of Mac’s latest posts on Olympics:

New Sonic game speeding onto iOS for Tokyo 2020

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Sonic 1
A sprinter that would put Usain Bolt to shame.
Photo: Sega

Everyone’s favorite blue hedgehog, Sonic, will be hurtling onto iOS for an upcoming mobile game to mark the 2020 Olympics.

Titled Sonic At The Olympic Games, the mobile-only title was announced over the weekend as part of Sega’s lineup of new games to coincide with Tokyo 2020.

Beyoncé lends a hand in colorful Apple Watch ad

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Apple Watch is the perfect workout companion.
Apple Watch is the perfect workout companion.
Photo: Apple

Apple dropped a colorful new ad for the Apple Watch Series 2 this morning to promote the wearable’s fitness features and waterproof design.

The fun new Apple Watch ad features a cast of different athletes going through their workouts while Beyoncé’s song “Freedom” blasts throughout the video. Other athletes and adventurers can be spotted in the minute-long ad that encourages watchers to “live bright.”

Check it out:

Apple’s Rio Watch bands dodge official Olympics sponsorship

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Smooth move, Apple! Smooth move.
Photo: Trayvon Bromell/Twitter

Apple’s decision to sell national flag-themed Apple Watch bands exclusively in Rio may look like an official Olympics tie-in, but it’s actually a smart bit of guerrilla marketing that’s having the (unintentional?) side effect of drawing attention away from rival Samsung, a.k.a. the official phone sponsor of the Olympic games.

How to watch the Olympics on Apple TV

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Get ready to binge on the Summer Olympic games.
Photo: Buster Hein/Cult of Mac

The 2016 Summer Olympics in Rio are set to be the most streamed event in sporting history thanks to NBC’s plan to live-stream all 34 sports. Apple TV users can get in on the 4,500 hours of coverage that starts on August 5th even if you don’t have a cable subscription.

Here’s how to watch all the action using Apple TV:

Tesla, iCars, And We’re Ambushed By Russian GoGo Dancers On The CultCast

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Greetings, comrades! This time on CultCast: we travel to mother Russia and dance with gogo dancers (no, really); Apple talks to Tesla, we talk iCars. Plus, for the first time, Apple brings the iTunes Festival to the United States; Facebook buys WhatsApp (but why?); Jony Ive vanishes from Apple’s website; and don’t miss an all new Faves N Raves where we pitch favorite tech and apps then vote one which one’s best!

Belly-laugh your way through each week’s best Apple stories! Stream or download new and past episodes of The CultCast now on your Mac or iDevice by subscribing on iTunes, or hit play below and let the audio adventure begin.

And thanks to Fresbooks for sponsoring this episode! FreshBooks, the simple online accounting solution built for small business owners – just like you – who want to skip the headache of tax time. For a limited time, try FreshBooks free 60 days, and enter “CultCast” in the “How Did You Hear About Us” section.

The Sochi Olympics: Streaming, News And…Recommended Beverages

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This story first appeared in Cult of Mac Magazine.

Want to watch the Winter Olympics in Sochi, Russia, but don’t have a TV? Or do you have a TV but just prefer the coverage given by other countries?

Then you’re in the right place. Today we’re going to take a look at ways to watch the games on your Mac and iDevices, and which apps you might want to use to follow along with the fun.

Olympic Snowboarder’s iPhone Crashes After Being Bombarded By Nude Photos From Fans

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Getting so many naked pictures from beautiful, nubile women that are in love with you that your iPhone crashes? That sounds like one of those good problems to me… and to Russian snowboarding athlete Alexey Sobolev, whose iPhone was bombarded by nude pics after he put his phone number on his helmet for all the world to see. But it’s not stressing him out.

Samsung Asks Olympic Athletes To Cover iPhone Apple Logos During Games

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Olympic athletes receive Note 3 phones with their country's flag on the back.
Olympic athletes receive Note 3 phones with their country's flag on the back.

Samsung is an official sponsor of the Sochi 2014 Olympics, and the Korean company has been giving athletes Galaxy Note 3 phones to use during the games. In exchange for the gifts, Samsung has reportedly asked the athletes to specifically cover the Apple logos on their personal iPhones.

What happens if athletes don’t respect the rule remains unclear. Logos were also asked to be covered by Samsung when it was a sponsor of the London 2012 Olympics, so this isn’t a new tactic. However, it does illustrate Samsung’s corporate contempt for Apple.

New Apple Genius Ads May Annoy Us, But Are Indicative Of New Target Demographic

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This image needs no caption.
This image needs no caption.

It’s fairly easy as a longtime Apple fan to dismiss the recently aired “Genius” ads as nothing more than a misstep in a rather stellar marketing history by the, well, geniuses in Cupertino. However, a new study by Brandindex Buzz shows a shift in the demographic trends for the Apple brand, which may go to explain the goofy ads as more specifically targeted advertising.

Check Out The Mini iPhone And iPad Pins Apple Has Been Giving Out At The London Olympics [Gallery]

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Cute, aren't they?
Cute, aren't they?

Since the beginning of the 2012 London Olympics last month, Apple has been giving away a rotating set of 4 Great Britain-themed lapel pins each day. This isn’t a new thing for Apple, as the company gave out similar Canadian-themed pins during the 2010 Winter Olympics in Vancouver.

For the Olympics this year, the pins are tiny black and white iPhones and iPads. Cult of Mac reader Andrew Wingert sent in some shots of Apple’s full pin set.

All These Incredible Olympic Photos Were Taken With An iPhone 4S [Gallery]

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Women's 200m backstroke semi-final 2, SW012

If you’re a professional photographer going to the London to cover the Olympics, you’d probably want to take a huge DSLR and a couple thousand dollars worth of extra lenses to get the best pictures possible, right? Wrong.

Dan Chung is covering the Olympics for The Guardian, only instead of using his fancy pants DSLR, Chung is capturing the entire event using only his iPhone 4S and some binoculars. He edits the photos using Snapseed before uploading them to the web, and the results are pretty impressive. Take a look for yourself.

Photographer Shoots Olympics Using iPhone, Snapseed And A Pair Of Binoculars

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Yes, this was taken with an iPhone. Photo Dan Chung

 

The idea that you need a fancy camera and a bag of lenses to take good photos is utter crap. It’s a myth beloved of camera makers, and lapped up by amateur snappers who think that a Leica M9 or a Nikon D700 will somehow improve their tawdry, insipid holiday snaps.

Don’t agree? Here’s exhibit A: Photographer Dan Chung is covering the Olympics for the Guardian with an iPhone 4S, a pair of binoculars (used as a telephoto lens) and the iOS app Snapseed, and his photos are – too put it plainly – better than yours and mine.

 

Keep Up On All The London 2012 Olympic Results With The Official App [iOS Tips]

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Don't miss a thing.
Don't miss a thing.

Not getting enough Olympic information to feed your habit? Are you obsessing over every event, every result, cheering your team to victory? Well, perhaps the official London 2012 Summer Olympics App from The London Organising Committee of the Olympic Games and Paralympic Games Limited will fit the bill.

This app promises all the latest Olympic news, schedules, and result, letting you stay up to date with the latest happenings from all Olympic sports live while the games are happening. Here’s what it has.

Apple Airs Several New Mac Ads During The Olympics [Video]

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Screen Shot 2012-07-29 at 11.36.21 PM

Tonight during the Olympics, Apple aired several new Mac focused ads. The spots are drastically different than the kind of style Apple has been using in its TV ads for products like Siri and the iPad.

One features a man on a plane receiving assistance from a Genius with iMovie on his Mac, and another features a conversation between the same Genius and a customer who has just been tricked into buying “basically a Mac.” The third ad shows a scene in which a frantic dad explores iPhoto with a Genius.

With The Opening Ceremony About To Kick Off, Here’s A Few Ways To Keep Up With The Games

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The 2012 Olympic Games are set to kick off in less than 2 hours, so we wanted to make sure you had some apps and links to ensure you don’t miss a single lap, dive, punch, or round-off. You’ll find a list of the top apps and a few websites to keep you on track and in the game. Feel free to check them out, or if you have any other suggestions, throw them up in the comments. Now let the games begin!

You Can Stream The 2012 Summer Olympics With NBC’s New iPhone And iPad App

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NBC just announced that it will be streaming all 302 medal events from the 2012 Summer Olympics in London to U.S. viewers via its new iPhone and iPad app. Not only will NBC be streaming everything live on its Olympics website, but these two new iOS apps will also stream each event as it happens in real time. Over 3,500 hours of event coverage will be streamed to desktop and mobile viewers, making this year’s Olympics coverage the most internet-friendly in history.

The only catch is that viewers will need to verify in-app that they are subscribed to a cable/satellite provider that includes CNBC and MSNBC.

BBC Going For The Gold In Olympic Coverage With Custom Built BBC Sport Apps

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The BBC is planning to take home the gold in Olympic coverage this year as they prepare to provide live coverage of every London 2012 sport from every venue throughout the day.

“We will be bringing live coverage of every Olympic Sport from every venue, through a combination of BBC One and BBC Three and up to 24 simultaneous streams live online on PC, mobile, tablet or connected TV

BBC has big plans for its various sports apps on both mobile and smartTVs. Custom built BBC Sport apps for Android and iOS will allow users to watch live video on the go and ensure they never miss a moment.

London Apple Stores Begin Stocking International Parts For This Summer’s Olympic Games

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Apple's stunning Covent Garden store will be one of the many London stores making provisions for international journalists.
Apple's stunning Covent Garden store will be one of the many London stores making provisions for international journalists.

Apple retail stores in London have begun stocking international parts ahead of this summer’s Olympic Games as the company prepares for an “onslaught” of international journalists seeking repairs. Many of the journalists covering the event, which kicks off on July 27, are expected to be carrying Apple notebooks, so international keyboards are expected to be high in demand.