Apple’s decision to sell national flag-themed Apple Watch bands exclusively in Rio may look like an official Olympics tie-in, but it’s actually a smart bit of guerrilla marketing that’s having the (unintentional?) side effect of drawing attention away from rival Samsung, a.k.a. the official phone sponsor of the Olympic games.
The 2016 Summer Olympics in Rio are set to be the most streamed event in sporting history thanks to NBC’s plan to live-stream all 34 sports. Apple TV users can get in on the 4,500 hours of coverage that starts on August 5th even if you don’t have a cable subscription.
Here’s how to watch all the action using Apple TV:
Greetings, comrades! This time on CultCast: we travel to mother Russia and dance with gogo dancers (no, really); Apple talks to Tesla, we talk iCars. Plus, for the first time, Apple brings the iTunes Festival to the United States; Facebook buys WhatsApp (but why?); Jony Ive vanishes from Apple’s website; and don’t miss an all new Faves N Raves where we pitch favorite tech and apps then vote one which one’s best!
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Getting so many naked pictures from beautiful, nubile women that are in love with you that your iPhone crashes? That sounds like one of those good problems to me… and to Russian snowboarding athlete Alexey Sobolev, whose iPhone was bombarded by nude pics after he put his phone number on his helmet for all the world to see. But it’s not stressing him out.
There’s talk that the iPod is dead, but not so. Although Apple’s selling less of its iconic MP3 player than it has in years, there’s at least one place where iPods are worth their weight in gold: Sochi, where an Olypic athlete nicknamed ‘iPod’ has brought home the gold.
Samsung is an official sponsor of the Sochi 2014 Olympics, and the Korean company has been giving athletes Galaxy Note 3 phones to use during the games. In exchange for the gifts, Samsung has reportedly asked the athletes to specifically cover the Apple logos on their personal iPhones.
What happens if athletes don’t respect the rule remains unclear. Logos were also asked to be covered by Samsung when it was a sponsor of the London 2012 Olympics, so this isn’t a new tactic. However, it does illustrate Samsung’s corporate contempt for Apple.
Who better to star in the world’s most famous endless runner than the world’s fastest runner? That’s Imangi Studios’ latest stroke of genius: they’re now offering Olympic world record runner Usain Bolt, that stroke of greased lightning himself, as a playable character in Temple Run 2.
It’s fairly easy as a longtime Apple fan to dismiss the recently aired “Genius” ads as nothing more than a misstep in a rather stellar marketing history by the, well, geniuses in Cupertino. However, a new study by Brandindex Buzz shows a shift in the demographic trends for the Apple brand, which may go to explain the goofy ads as more specifically targeted advertising.
Since the beginning of the 2012 London Olympics last month, Apple has been giving away a rotating set of 4 Great Britain-themed lapel pins each day. This isn’t a new thing for Apple, as the company gave out similar Canadian-themed pins during the 2010 Winter Olympics in Vancouver.
For the Olympics this year, the pins are tiny black and white iPhones and iPads. Cult of Mac reader Andrew Wingert sent in some shots of Apple’s full pin set.