Among the all-important 18-34 year old age demographic, almost one quarter of U.S. adults reportedly own a smartwatch. And the Apple Watch is likely to be the device they own.
According to The NPD Group, U.S. smartwatch unit sales increased 61 percent during the 12-month period concluding in November 2018. The amount of money raked in was also, unsurprisingly, up — by almost $5 billion.