Joining its buddy Microsoft, Nokia has decided to start attacking Apple’s products head-on with a new ad campaign for the Nokia 925 that bashes the iPhone 5’s camera.
The new ad starts by noting that more pictures are taken on the iPhone every day than on any other camera. But Nokia’s all about quality instead of quantity, goes the ad, so you should totally buy the the Nokia 925 if the only thing that matters in the world to you is your smartphone’s camera sensor.
To Nokia’s credit, their PureView cameras are pretty nice—if you don’t mind lugging around a big bulky Windows Phone that still doesn’t even have Instagram.
Samsung posted record results in Q2 and even though a new iPhone hasn’t been announced, Apple still managed to beat Wall Street’s iPhone sales estimates last quarter, leaving Nokia, HTC, LG, and all the other major OEMs with nothing but table scraps to feast on.
Windows Phone has been struggling to catch up to Android and iOS ever since its release, and most would blame the platform’s lack of apps and Microsoft’s leisurely approach to adopting the latest technologies. And it’s not just consumers that are becoming frustrated with the situation.
Even Nokia, Microsoft’s biggest Windows Phone partner, wants the software giant to get a move on and make the mobile platform more of a priority.
Apple may not be snapping up big companies all over the place like Yahoo!, but it is buying lots of shares in one major corporation — itself. Last quarter, the Cupertino company spent $16 billion on 36 million of its own shares, which cost, on average, just over $444 apiece.
Nokia’s decision to only make Windows smartphones has been heavily scrutinized ever since CEO Stephen Elop made the announcement in 2011. Why go with Microsoft’s new platform when Android was already better established?
In a recent interview Elop revealed the reason Nokia didn’t switch to Android was because they felt it was going to get dominated by one company: Samsung.
Microsoft has announced today a major company reshuffle which will affect both its hardware and software divisions. It’s part of the company’s initiative to become “One Microsoft,” and it will see many company executives moved into new roles.
Samsung has overtaken Apple and Nokia to become the global leader in mobile web traffic, according to the latest figures from web analytics company StatCounter. It’s the first time the South Korean company has taken the lead in Internet usage, but Apple isn’t far behind.
Apple’s iPhone 5 is “the most hated handset” currently available, receiving the most criticism on social networks, reports British tabloid The Daily Mail. Its biggest rival, the Samsung Galaxy S4, is the most loved — receiving just 11% of the complaints.
Spanish mobile operator Telefonica has partnered with Microsoft in a bid to boost Windows Phone 8 adoption. The two companies plan to launch an “enhanced marketing effort” that will fight back against “the current duopoly” of Android and iOS.
Nokia has a new ad out for its latest Lumia 925 smartphone, and it attempts to praise the handset’s camera abilities by depicting iPhone owners as brain-dead zombies who have to use flash to take photos in the dark. Yeah, it makes no sense to me, either. Check it out below.