Apple’s iOS devices have had a huge impact on gaming, and more and more people are choosing to get their kicks on the iPhone and iPad rather than dedicated handheld consoles from the likes of Sony and Nintendo. By the end of this year, analysts expect Game Center accounts on iOS to surpass the 200 million milestone, making it the world’s biggest gaming platform.
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Apple’s iOS devices have been stealing market share from portable consoles since the day the App Store opened its doors. Four years later, they have led Nintendo to report its first ever annual operating loss of $454.4 million.
Despite its unprecedented success and staggering popularity the world over, Apple’s iPhone is no longer Britain’s coolest brand, having been knocked off the top spot of the ‘Cool Brands index’ by Aston Martin.