Is Nike and Apple’s relationship on the rocks?

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Where to next for Nike+ runners? Photo: Graham Bower/Cult of Mac
Where to next for Nike+ runners? Photo: Graham Bower/Cult of Mac
Photo: Graham Bower

Apple’s new Activity and Fitness apps for Apple Watch might signal the end of the company’s long partnership with Nike.

So what does this mean for the millions of us who were introduced to Nike+ by Apple in 2006 and have been logging our runs this way ever since? Are we about to get caught in a Kramer vs. Kramer-style tug of love?

Nike+ FuelBand Now Available In New Colors At Your Local Apple Store

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The Nike+ FuelBand, now available in 'White Ice' and 'Black Ice'.
The Nike+ FuelBand, now available in 'White Ice' and 'Black Ice'.

Nike has announced a duo of new colors for its Nike+ FuelBand, which are now available to purchase from Apple retail stores across the United States, Canada, and the United Kingdom from today. The new colors are “Black Ice” and “White Ice,” and like the other models, they’re priced at $149.95.