Apps vs. apparel: Can Strava compete with big sportswear brands?

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The last of the indie fitness apps: can Strava hold their own against the big brands?
The last of the indie fitness apps: Can Strava hold its own against the big brands?
Photo: Graham Bower/Cult of Mac

Sports apparel makers clearly believe that fitness apps are an important part of their futures. Under Armour and Adidas have invested heavily in fitness apps, and Runkeeper’s recent acquisition by ASICS is just the latest in a long series of app acquisitions by apparel makers.

These companies have big brands and deep pockets. Can an indie developer realistically compete with all that? Gareth Nettleton, VP of marketing for indie fitness app Strava, tells me that like any serious athlete, his hard-charging company thrives on competition.

How to set personal fitness goals with Apple Watch

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Positive goals, like training for a marathon, tend to be more effective than negative goals, like losing weight.
Get creative with your goals to achieve greater results.
Photo: Graham Bower/Cult of Mac

Apple Watch gives you three goals: standing, moving and exercise. But these aren’t really goals. They are actually more like targets.

A real goal is something you want to achieve — an outcome you have in mind that is so important, it motivates you into action. Starting a fitness program without this kind of goal is like going on a road trip without any idea of your destination. Maybe you’ll arrive someplace nice, but don’t count on it.

So when it comes to fitness, the big question is: What are you trying to achieve?

Apple named coolest wearables brand over Samsung, Rolex, Ralph Lauren

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As smartwatches grow in popularity, the Apple Watch will continue to be the hands-on - or wrist-on - favorite.
As smartwatches grow in popularity, the Apple Watch will continue to be the hands-on - or wrist-on - favorite.
Photo: Apple

Apple Watch is by far the most successful smartwatch to date in terms of sales, so perhaps it’s no surprise that Apple has been voted the “coolest wearables brand” by smartphone users.

The Cupertino company not only beat technology rivals like Samsung and LG to the top of the list, but also high-end watchmakers and fashion brands like TAG Heuer, Rolex, and Ralph Lauren.

Why I’m cheating on my Apple Watch

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I now wear two watches when I’m running. Seriously.
Two-timer: I now wear two watches when I’m running. Seriously.
Photo: Graham Bower/Cult of Mac

After six months of trying to log my runs with my Apple Watch, I finally gave up and bought a dedicated GPS running watch.

There’s a lot to like about Apple’s new wearable. The Activity app, for example, is brilliant at helping people lose weight. But the truth is, as a running watch, it sucks.

Has Apple Watch helped you get in shape?

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Join the Cult of Mac club on Strava and share your fitness story
Join the Cult of Mac club on Strava and share your fitness story
Photo: Graham Bower/Cult of Mac

Apple Watch has been on our wrists for just five months and yet it is already having an amazing impact on many people’s lives.

We want to find out how Cult of Mac readers are using Cupertino’s fitness tech to get in shape, so we’re inviting everyone to share their inspiring stories. Plus, we’ve set up a new Cult of Mac club on Strava so you can connect with other readers who are into fitness.