A lot of companies right now are banking on the notion that wearable fitness computing is going to be big business, and no company is taking that more seriously than Nike. Nike’s always been interested in blending mobile technology and fitness in various ways — consider the Nike+ functionality built into every iPhone and iPod — but the Nike Fuelband, released late last year, took that dedication to a new level.
The Nike Fuelband was a cool product that not only looks like a little bit of 2001 on your wrist, but helps you quantify your daily activity into a more objective picture of your overall health. But it had a few shortcomings, which Nike is now reportedly addressing. Get ready for the Nike Fuelband 2.
Included in Bloomberg’s big story this morning on Apple’s iWatch was a small paragraph that said Jony Ive and his team ordered a bunch of watches made by Nike in the mid-2000s.
Maybe Ive and his design team just liked the Nike watches, but according to Scott Wilson, who was Nike’s Creative Director at the time, Ive might have ordered the watches so his team could study them for inspiration on the iWatch.
Why doesn’t Nike want to bring the Fuelband to Android?
The Nike Fuelband was one of my favorite gadgets last year. It tracks all your movement to help you stay in shape. It syncs everything with your iPhone. Plus, it looks pretty freaking cool.
Nike Fuelband is part of the wave of futuristic wearable fitness devices. In a couple of years we’ll all have something like it, but for now, the Nike Fuelband only syncs with your computer or iPhone. There’s no Android app, and according to Nike, you shouldn’t hold your breath waiting for one.
One of the better Yuletide traditions is the venerable holiday Advent Calendar, in which each day of December leading up to Christmas is marked off on a special calendar by opening its corresponding door to find a small gift, toy or chocolate squirreled away inside.
This year, we here at Cult of Mac decided we wanted to give our readers their very own Apple-themed advent calendar, filled with the year’s best apps, gadgets, stories and other curios. So each day in December, we’re going to lovingly peel back the door on the Cult of Mac 2012 Advent Calendar to reveal another delicious morsel, something really special that came out this year that we think every one of you should enjoy.
What hidden behind door number 11? How about something that will help you burn all those Holiday Calories – The Nike Fuelband.
The Nike+ FuelBand, now available in ‘White Ice’ and ‘Black Ice’.
Nike has announced a duo of new colors for its Nike+ FuelBand, which are now available to purchase from Apple retail stores across the United States, Canada, and the United Kingdom from today. The new colors are “Black Ice” and “White Ice,” and like the other models, they’re priced at $149.95.
SAN FRANCISCO — American companies are rightly proud to show off any manufacturing facilities supporting jobs during the current recession, and San Francisco-based Timbuk2 is no exception. This week, the company known for its messenger bags showed us the hangar here in the Mission district where workers cut and sew colorful swaths of material and help contribute to the local manufacturing economy.
As a group of reporters was ushered through the trendy open-plan set-up, it made us think about what a factory tour of Apple’s manufacturing plants would be like. We’ll never know, of course. Tim Cook would never allow a tour like this one.
Some Mac users felt Apple’s ‘Genius’ ads made them look stupid.
Scott Trattner, the executive creative director behind the “Genius” advertising campaign — which was quickly killed by Apple shortly after its debut — has left his role at TBWA/Media Arts Lab in favor of a new role with advertising agency 72andSunny.
You can now brag about your latest FuelBand scores on Path.
There’s no point in exercising if you can’t tell your friends all about it afterwards, right? Well, if you’re a Nike+ FuelBand user, you now have yet another outlet through which to broadcast your latest jog. Version 1.2 of Nike+ FuelBand for iPhone introduces Path integration, background syncing, offline browsing, and more.
The latest update brings a nice new look to Nike+ Running for iPhone.
Nike+ Running for iPhone has received a huge update this morning, which not only introduces a fancy new look, but plenty of great new features as well.
It’s now even faster to get into a run thanks to the dedicated run button seen throughout the app, and the new landscape history view allows you to “visualize your runs side-by-side.” One of the update’s most impressive new features, however, is the ability to “tag” your running shoes and get a reminder when it’s time for a new pair.