Apple is giving FitBit the boot to make way for Apple Watch. Photo: Fitbit
Fitbit’s lineup of activity trackers may soon get exiled from the Apple Store, sources have told Recode, as Apple prepares to launch its own lineup of wearables next year.
It’s unclear whether other activity trackers will suffer the same fate, but the move comes just days after FitBit announced it has no plans to support iOS 8’s HealthKit in the near future, which makes it easy for iOS users to track all of their fitness data in one app.
Banksy, the U.K. street artist who doesn’t shy from making commentary on social and technology issues with his graffiti street art, published a new sketch with a terrifying reminder that your iPhone has basically become a parasitic extension.
In a separate piece of graffiti art posted on Twitter, Banksy had a subtle message against corporations like Apple, Nike, Coca-Cola, and others.
For a company as secretive as Apple, one of the few ways you can learn anything about what it has planned next is to see who it has been hiring. High-profile hires say a lot about where Apple’s priorities are for the future.
Looking back at the hires Apple has brought on over the last year reveals something pretty obvious: it’s assembling a wearables and fashion dream team.
Brendan Nee, an engineer at Automatic Labs, designed an app to get people out of their cars, even though he doesn’t have one to get into. Photos: Jim Merithew/Cult of Mac
SAN FRANCISCO — Brendan Nee is a walking contradiction. He’s car guru who doesn’t own one, a 21st-century geek with an 18th-century mustache who has come up with a novel bit of nagware that could help Americans get off their spreading behinds.
An engineer working on “smart car assistant” Automatic, he spends many of his weekends at hackathons and has a coder’s physique to show for it. In January, he won the Clinton Foundation Code4Health Codeathon by developing a working prototype of an app called Walkoff in just a weekend. A few months later, Nee and team rolled out a more polished version that mashes up the data Automatic pulls from cars with info gathered by a Jawbone Up fitness tracker, showing a user how much time they’re spending behind the wheel versus walking.
“Clearly, without an actual car, I’m not the ideal tester,” admits Nee. The closest he comes to owning a set of wheels is a retired public bus dubbed the PlayaPillar that he only rolls out for Burning Man.
When Nike announced it was shutting down its FuelBand division and exiting the hardware business, many speculated that the company would be teaming up with Apple for the long-awaited iWatch.
Nike didn’t exactly do much to cool the rumors either — issuing a statement that claimed the two companies would “continue to partner on emerging technologies to create better solutions for all athletes.”
Now Nike Chief Executive Officer Mark Parker has poured more fuel on the fire, saying that sportswear company is committed to focusing on software, and is “excited” about its relationship with Apple.
Fuelband SE by Nike Category: Activity tracker Works With: iOS devices Price: $149.95
Until Apple finally comes out with its eagerly anticipated iWatch, Nike — at least in terms of style — is perhaps the closest thing to Apple in the wearable computing space (Tim Cook does, after all, sit on its board). I resisted picking up the original 2012 Fuelband but, motivated by a desire to get fit for the new year, bought its sequel, the Fuelband SE, earlier this year. Having had a bit of time to try it out, here’s what I make of it. (Thoughts registered between exercise-related wheezes.)