Why Apple should make a cheap activity band (and what it might look like)

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A no-frills Apple fitness tracker could get new users hooked on the Activity app.
A no-frills Apple fitness tracker could get new users hooked on the Activity app.
Image: Graham Bower/Cult of Mac

The Activity app is one of Apple’s most important and powerful products. Its three brightly colored rings are changing people’s lives around the world, inspiring individuals to make healthier choices throughout their day.

The trouble is, if you want to use the Activity app, your only option right now is to buy an Apple Watch — and Apple Watches are expensive.

With this kind of game-changing product, Apple usually wants to reach as big an audience as possible. Take the iPod, for example. It was too expensive for some consumers. so Apple released a no-frills, sub-$99 version called the iPod Shuffle. Could a similar strategy work for the Activity app? An affordable activity band from Apple could be a Fitbit killer.

Survival of the fittest: Apple Watch versus fitness trackers

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Will Apple Watch win the fitness-tracking race? Photo: Nathan Rupert/Flickr CC
Will Apple Watch win the fitness-tracking race? Photo: Nathan Rupert/Flickr CC

Apple Watch is entering the race to become the leader in wearable tech. And dedicated fitness trackers like the Nike+ FuelBand, Fitbit and Jawbone Up may struggle to keep up with Cupertino’s pace.

Few people remember the MP3 players that iPod left in its wake. Smartphones overtaken by iPhone shared a similar dismal fate. Could fitness wearables be next on the endangered list?

Nike+ FuelBand Now Available In New Colors At Your Local Apple Store

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The Nike+ FuelBand, now available in 'White Ice' and 'Black Ice'.
The Nike+ FuelBand, now available in 'White Ice' and 'Black Ice'.

Nike has announced a duo of new colors for its Nike+ FuelBand, which are now available to purchase from Apple retail stores across the United States, Canada, and the United Kingdom from today. The new colors are “Black Ice” and “White Ice,” and like the other models, they’re priced at $149.95.

Nike+ FuelBand Update Delivers Path Integration, Background Syncing & More

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You can now brag about your latest FuelBand scores on Path.
You can now brag about your latest FuelBand scores on Path.

Measure Your Daily Activity With The Nike+ FuelBand And Fuel Up Your Life With Nike+ Fuel

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You see that alien looking band permeating through the aurora borealis? No, that’s not a UFO looking for fuel, it’s actually Nike’s latest fitness accessories made for today’s connected world. Nike wants to remind us that “Life is a sport, make it count,” and that’s exactly what the Nike+ FuelBand does — count. It counts your calories, steps taken, time, as well as a variety of other activity.