Nike has announced a duo of new colors for its Nike+ FuelBand, which are now available to purchase from Apple retail stores across the United States, Canada, and the United Kingdom from today. The new colors are “Black Ice” and “White Ice,” and like the other models, they’re priced at $149.95.
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There’s no point in exercising if you can’t tell your friends all about it afterwards, right? Well, if you’re a Nike+ FuelBand user, you now have yet another outlet through which to broadcast your latest jog. Version 1.2 of Nike+ FuelBand for iPhone introduces Path integration, background syncing, offline browsing, and more.
You see that alien looking band permeating through the aurora borealis? No, that’s not a UFO looking for fuel, it’s actually Nike’s latest fitness accessories made for today’s connected world. Nike wants to remind us that “Life is a sport, make it count,” and that’s exactly what the Nike+ FuelBand does — count. It counts your calories, steps taken, time, as well as a variety of other activity.