A lot of companies right now are banking on the notion that wearable fitness computing is going to be big business, and no company is taking that more seriously than Nike. Nike’s always been interested in blending mobile technology and fitness in various ways — consider the Nike+ functionality built into every iPhone and iPod — but the Nike Fuelband, released late last year, took that dedication to a new level.
The Nike Fuelband was a cool product that not only looks like a little bit of 2001 on your wrist, but helps you quantify your daily activity into a more objective picture of your overall health. But it had a few shortcomings, which Nike is now reportedly addressing. Get ready for the Nike Fuelband 2.