Apple, other tech firms look to get exclusive with NFL

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Apple's going head-to-head to secure streaming rights.
Apple's going head-to-head to secure streaming rights.
Photo: Nathan Shively / Unsplash

Thursday Night Football just got more competitive as Apple, Google, Amazon and Verizon are going head to head to take on the NFL’s highly lucrative sports franchise.

The U.S. football association announced that it was in “active discussions with prospective digital partners” for streaming rights to the same games, according to industry sources.

Microsoft Surface needs a timeout after another NFL letdown

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Screen Shot 2016-01-25 at 14.04.37
This was one time Apple's probably glad the Surface wasn't mistakenly called the iPad.
Photo: CBS

After making the mistake of repeatedly referring to the Microsoft Surface as an iPad, announcers finally got the right name for the NFL’s sponsor tablet… only for this to be the occasion on which the device stopped working on live TV.

The incident took place during Sunday’s AFC Championship game between the Denver Broncos and New England Patriots, resulting in the kind of negative publicity Microsoft surely never dreamed its $400 million sponsorship would lead to.

Catch spoiler-free Star Wars reviews and this week’s best Apple stories on The CultCast

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Who're you callin'
Who're you callin' "scruffy-lookin'?"
Photo: LucasFilm

This week: the force is looking very strong with the new Star Wars movie; live football may be coming to the Apple TV; the tvOS app store hits a major milestone; why you shouldn’t expect 3D touch in the next iPad Air; and with 2016 on the horizon, we’ll review our favorite games, gadgets, and books of 2015. Hit play, you must!

Our thanks to FreshBooks for supporting this episode, the easy-to-use invoicing software designed to help small business owners get organized, save time invoicing and get paid faster. Get started with a free trial at Freshbooks.com/cultcast.

Apple expected to bid on Thursday Night Football streaming deal

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Would Thursday Night Football be a touchdown for Apple TV?
Would Thursday Night Football be a touchdown for Apple TV?
Photo: NFL Network

The NFL is looking for a new partner to host Thursday Night Football, and it appears that Apple may be gunning to make an interception from Yahoo and Google.

Traditional networks like CBS, ESPN, Fox, and NBC were all informed by the NFL that it is ready to accept bid for broadcasting rights to its Thursday Night Football package, but the league also notified Apple that it can bid for a non-exclusive streaming deal for Apple TV and iOS users.