Twitter has inked a deal with the NFL that will allow it to live-stream content to iOS and later the Apple TV. It’s thought the company has paid around $10 million to stream ten games — all of which are Thursday night fixtures.
The NFL season is set to kick off in just over a month and Snapchat is ready to give users their weekly dose of pig skin action with the first ever Discover sport channel.
Snapchat’s partnership with the NFL comes a year after the two combined to create Live Stories surrounding NFL games. With the new Discover channel, football fans will be able to view headlines hot topics, and inside access videos for all 256 regular season games.
As it turns out, Apple is not ready for some football.
The iPhone-maker was expected to be among a number of tech giants bidding for the streaming rights to 18 regular season football games this year, but it appears the company has decided to pass on the option to bid, figuring it wouldn’t be a big enough draw for the Apple TV platform.
After making the mistake of repeatedly referring to the Microsoft Surface as an iPad, announcers finally got the right name for the NFL’s sponsor tablet… only for this to be the occasion on which the device stopped working on live TV.
The incident took place during Sunday’s AFC Championship game between the Denver Broncos and New England Patriots, resulting in the kind of negative publicity Microsoft surely never dreamed its $400 million sponsorship would lead to.