Google is planning to replace its beloved Nexus smartphones with new devices that will fall into the Pixel brand. They’ll get their official unveiling on October 4, but new photos that have leaked out early suggest they look just like iPhone clones.
Apple and Google are set to face-off as direct competitors in the smartphone wars later this year, according to a new report that claims the search-engine giant is finally preparing to make its own smartphone hardware.
Google has offered a “pure” Android experience for years with its lineup of Nexus phones made by the likes Motorola, LG and Huawei. However, it appears that the company is ready to tighten its control of the Android platform by going toe-to-toe with iPhone by making its own handset.
Google’s flagship Nexus 6P delivered significant design improvements last year, putting its hardware on par with the best devices from rival manufacturers. But Google wants the Nexus lineup to be even more like the iPhone.
To make that happen, the company will reduce its reliance on third-party manufacturing partners like Huawei and LG and assume greater control over Nexus hardware, according to one report.
After working with third-party smartphone vendors on the Nexus lineup for years, Google is finally toying with the idea of building its own handset, according to some employees. It’s thought the search giant is keen to have a stab at taking on the iPhone all by itself.