Google is finally making its own iPhone rival

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The official Google phone is coming.
The official Google phone is coming.
Photo: Google

Apple and Google are set to face-off as direct competitors in the smartphone wars later this year, according to a new report that claims the search-engine giant is finally preparing to make its own smartphone hardware.

Google has offered a “pure” Android experience for years with its lineup of Nexus phones made by the likes Motorola, LG and Huawei. However, it appears that the company is ready to tighten its control of the Android platform by going toe-to-toe with iPhone by making its own handset.

Google wants its Nexus phones to be more like the iPhone

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The official Google phone is coming.
The official Google phone is coming.
Photo: Google

Google’s flagship Nexus 6P delivered significant design improvements last year, putting its hardware on par with the best devices from rival manufacturers. But Google wants the Nexus lineup to be even more like the iPhone.

To make that happen, the company will reduce its reliance on third-party manufacturing partners like Huawei and LG and assume greater control over Nexus hardware, according to one report.

Google to follow Apple into building its own mobile chips

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Androids tend to me more affordable, but that doesn't mean they're cheap.
Androids tend to me more affordable, but that doesn't mean they're cheap.
Photo: Google

Google is in talks with chipset manufacturers with a view to designing its own processors and other components for future Android devices, according to a new report.

The company is said to be interested in following Apple’s footsteps in an effort to make Android “more competitive” at the high end of the market, and to “solve other major problems.”