From sledgehammer-tossing freedom fighters to misunderstood teenagers at Christmas, Apple’s TV commercials have hit us with some truly iconic imagery over the years. But when a company has been around since the 1970s, it’s no great surprise that a select few ads would slip our collective memory.
After scouring through hundreds of big-time commercials and tiny TV spots that promoted Cupertino’s products over the years, here are our picks for the Apple advertisements that time forgot. All of them are worthy of a second look — and almost all of them for the right reasons.
Everyone knows Apple didn’t come up with the name iPhone. Cisco owned the trademark on what they called I-phone long before Steve Jobs unveiled the smartphone that would change the world back in 2007. But did you know that Apple didn’t come up with the name iPad? In fact, Intel was hawking a device they called the I-pad — or “information pad” — way back in 1994.
When rumors of the iWatch first surfaced, most insiders pegged its launch date for somewhere around the end of 2013 and everyone got super excited that our wrists are going to get blinged out by Apple really soon. However, lately we’ve been hearing that that might not be the case, and we won’t be able to slap Apple’s magical wrist watch on until 2014.
The unreleased iWatch isn’t the only timepiece Apple’s ever made though, so if you’re really desperate to get a watch made by Apple you totally can, but it might cost you more than your iPhone.
Here are 11 of the coolest retro Apple iWatches you can buy right now. We’ll start with the cheap stuff and work our way down:
I still have a Message Pad 110 at my house. It’s the greenish-grey of the standard retail version of the Apple proto-PDA, and it still rocks. However, were I to have a spare $1350 to purchase this clear, limited production prototype Newton that was originally given out to some folks at Apple’s 1994 developer conference, I would jump at the chance. Seriously, they only made about 400 of these bad boys.
The auction on eBay ends on January 26, so if you’re hankering for this sweet bit of Apple history, now might be the time to jump in.
Apple’s made some excellent television ads over the last few decades. They’ve also made some dumb ones, like the Mac Genius ads that got axed this year. If for some reason you wanted to study each and everyone of the 485ish ads that Apple’s produced, some thoughtful YouTube user, who loves you very much, has created a huge video playlists of every Apple TV ad ever aired.
There are 485 ads in the playlist and it would only take you around 4 hours or so to watch them all, so have at. Watch as Apple’s ad strategy morphs before your eyes as it goes from Macintosh, to Newton, to iMac, to iPod, to the Get a Mac ads to iPhone and beyond. And if you want to combine all of those 485 ads into one long video to make it even easier for us all, that’d be pretty cool too.
Steve Jobs has changed the world four times, by my reckoning. One year after his death, is the world different? What is his legacy? Is it the company that he started, journeyed outward from in disgrace, and ultimately returned to in triumph? How about the devices he had an enthusiastic hand in bringing to market? The business of music and film? What is the world now that it would not have been without Steve Jobs?
It’s all of those things, of course. Jobs’ legacy is not something we can distill into a simple slogan or tagline. Steve Jobs worked for a world in which the design, manufacture, and marketing of consumer electronics enhances our lives in a very human way.
Remember how cool Palm Pilots were back in the day, and that weird Apple Tablet thing called the Newton? Well what would the iPhone’s operating system look like if it was designed back in 1986? We were getting in touch with our feminine side on Pinterest today and found the answer. Behold, iOS 0.0.1 straight from 1986. Looks great, doesn’t it? Check out some more images below.
John Sculley, a former Apple CEO who was at the helm of the Cupertino company between 1983 and 1993, has no doubts that it can revolutionize the television set. If anyone’s going to change the experience and the “first principles” of TV, Sculley told the BBC in a recent interview, it’s going to be Apple.
LAS VEGAS, CES 2012 – A week or so ago, I quipped that come CES, we’d probably see Samsung continuing its pathological plagiarism of years-old iOS designs by unveiling a new Galaxy smartphone modeled after the Apple Newton PDA.
Looks like I wasn’t that far off. Check out the monstrous beast of a phone that is the Samsung Galaxy Note. It’s a 5.3-inch smartphone with a frickin’ built-in stylus, coming to the States in February.
You can put custom pictures on your Kindle if you like – try using these instructions. See what other classic Apple software you can “run” on your Kindle. Clarisworks? Eudora? Hypercard? Ahh, memories…
(Photo by Giles Booth, re-published with permission)