Apple Takes ‘Designed By Apple’ Campaign To Print With Two-Page Newspaper Ad

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designedbyappleincalifornia

It’s been hard to miss Apple’s new ‘Designed by Apple’ ad campaign that has taken over TV the past few days. Apple isn’t content with just a TV commercial, though, as the company has begun to publish two-page advertisements in newspapers to push the campaign forward.

Today’s edition of the Toronto Star features a two-page Apple ad of a man wearing an iPhone armband while exercising, with the monologue for the ‘Designed by Apple’ commercial printed above. We expect similar ads to pop-up across the U.S. over the next few weeks.

 

Source: MacGasm

Image: Drake Shipway

 

The New York Times Launches New HTML5 Web App Optimized For iPad

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The best way to read The Times on your iPad.
The best way to read The Times on your iPad.

The New York Times has today launched a new, “experimental” web app designed for optimal reading on the iPad. Built using HTML5, the app is available exclusively to digital subscribers with tablet access, as well as home delivery subscribers who link their account for digital access.

The app boasts a number of unique features, including four new ways to read the NYT, new “swipe-friendly” navigation gestures, and more.

Why Publishers Are Ditching Their iOS Apps For The Web

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Is the Financial Times leading a mass exodus from Apple's Newsstand?
Is the Financial Times leading a mass exodus from Apple's Newsstand?

When Apple announced the terms for Newsstand and digital subscriptions, many publications felt that the company was being too hard on them. Apple’s requirement that publishers offer the same deals through the App Store that they do elsewhere while still taking its typical 30% cut of the income ruffled a lot of feathers in the publishing world. While there was a lot of angry discussion about the policy when Apple announced and implemented it, many publications decided to accept the policy – at least initially.

Since then, however, a handful of publications have decided to abandon their presence on iOS devices. Some are planning to build a web app as their only iOS or mobile presence. Others are looking to create deals with various news aggregators. Regardless of their plans, Apple’s terms are one of the key reasons that publishers are getting out of the App Store.

Economist CEO: Apple’s 30% Subscription Cut Is Fine But Flipboard’s A “Head-On Competitor”

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Despite a presence in Flipboard, The Economist's CEO sees the app as competition
Despite a presence in Flipboard, The Economist's CEO sees the app as competition

Apple’s Newsstand feature wasn’t without controversy as the company rolled it out. Issues around Apple’s control of subscriptions as well as the company’s 30% cut of content sales were hotly debated last year. However, with Newsstand a hit, publishers (and Apple) are reaping $70,000 a day from it.

And, if publishing execs everywhere agree with The Economist’s CEO Andrew Rashbass, that controversy is dead and buried – and it’s other iOS digital distribution models that pose a threat to publishers.