Apple Online Store, Amazon Named Top Online Retail Experiences

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Apple's online store named second best online shopping experience
Apple's online store named second best online shopping experience

Apple’s online store delivers one of the most satisfying online retail experiences out there. According to customer experience researchers at ForeSee, only one company delivered a better experience than Apple – Amazon. ForeSee also said that Apple (and Amazon) had achieved what it refers to as “the threshold of excellence.”