After selling a record-breaking number of iPhones during the recent launch weekend, Apple is now ready to pummel magazines with it’s trademark brand of clever yet simple ads extolling the iPhone’s virtues.
The first print ad for the iPhone 5s hit newsstands today in The New Yorker with a full-ad on the back page touting Touch ID. The ad features a huge closeup of the still-oh-so-hard-to-find Gold iPhone 5s, with the tagline “Your finger is the password at the bottom.
SAN FRANCISCO, MACWORLD / iWORLD 2012 — Talking on stage about her love of technology and gadgets, New Yorker writer Susan Orlean rhapsodized her iPad, and told how she converted her husband to Apple technology.
A self-confessed geek, Orlean told how the iPad solved all the problems she had with working and traveling with technology. She had a Danger Sidekick, but would go nuts taking notes on it. She finds her MacBook too heavy to carry all day.
She also not afraid of losing or damaging her iPad. “I can it take with me to take notes but it won’t have my life on it if it gets lost or stolen,” she said. “It solved all of my problems.”