A New York building that once housed a bank has been transformed into a pristine Apple boutique. The Apple Store Upper East Side opened Saturday morning, giving a swarm of shoppers a chance to try on an Apple Watch in the former bank vault.
There’s no question that when you walk into this store, it’s to buy something high-end and fashionable. Take a look at the Instagram photos taken during today’s grand opening.
Microsoft has copied (or “been inspired by”) many, many Apple innovations over the years, and now it’s set to copy the location of its most famous Apple Store of all.
That’s right: the Windows maker is set to open up shop with a retail store just blocks from Apple’s iconic Fifth Avenue glass cube. The new “flagship” Microsoft Store will move into a location previously occupied by Fendi.
“This is a goal we’ve had since day one — we were only waiting for the right location,” Microsoft’s corporate vice president for retail stores said in a statement. “And now we have it.”
Is it any wonder that Steve Jobs — who transformed Apple from an incredibly leak-heavy company during the 1990s, into one of the most secretive tech companies in existence — hated word getting out about his future products?
While bloggers and other reporters could get harsh treatment from Apple, however, it was loose lips on the part of actual Apple partners that really threw Jobs into a rage.
An anecdote from a new story about Time Inc. in this week’s New York magazine illustrates this, by relating how Jobs responded to Time Inc. releasing a YouTube video showing how its publications might survive the digital age, by harnessing the possibilities offered by the iPad.
The problem? Apple hadn’t yet announced the iPad’s existence.