New Balance’s latest skate shoe ad was shot entirely on an iPhone


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This whole ad was shot with an iPhone 6.
Photo: New Balance

You know smartphone cameras are getting pretty darn good when they start regularly popping up as the filming implement of choice for ad-makers.

The latest company to jump on the iPhone for shooting is New Balance Numeric, the popular sneaker brand’s skate shoe division. It’s released a six-minute skate video/advert shot completely on an iPhone 6 that features pro skaters including PJ Ladd, Arto Saari, Jordan Taylor, Levi Brown, Tom Karangelov and Jack Curtin.

Check it out below.