Steve Jobs Was Right Again: Netbooks Are Officially Dead, iPad Killed Them

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Back in 2010, when netbooks were the fastest-growing segment of the P market and selling by the tens of millions, Steve Jobs defied conventional wisdom that Apple needs to make a netbook, famously lambasting netbooks as “cheap” and “not better than anything.”

Instead, Jobs introduced the iPad… and in the last three years, the iPad and similar tablets have completely killed netbook sales. In fact, in 2010, there were 32 million netbooks sold. Three years later? Only 10% as many will be sold, and by 2015, the segment will die entirely.

The iPad Has Killed The Netbook

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Netbooks are still shipping, but the market has spoken
Netbooks are still shipping, but the market has spoken

While we can debate how much the iPad cannibalizes Apple’s MacBook sales, there’s no doubt that the device is continuing to kill of the entire netbook industry. While iPad sales are literally selling as fast as Apple can make them, netbook sales continue to plummet – with the first quarter of this year representing a sixth consecutive quarter in which shipments of the small, inexpensive, and often low quality PC notebooks have declined sharply.

CES 2012 Preview: Why A Thousand Ultrabooks Will Try To Kill The MacBook Air (And Why They Don’t Have A Prayer)

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In late 2010, after years of abstaining from entering the netbook market, Apple finally succeeded in transforming the MacBook Air from a disappointing promise of laptops to come into a machine that revolutionized ultraportables the same way the iPhone revolutionized smartphones and the iPad revolutionzed tablets. Not only was the MacBook Air as thin as a samurai sword and about as small as a 12-inch netbook, it had the performance of a beefier laptop thanks to the inclusion of a proper CPU, dedicated GPU and ubiquitous flash storage… all at a sub-$1000 price point.

Overnight, the MacBook Air finished what the iPad had started and almost completely killed off netbook demand once and for all. Now all of the gadget makers who had previously been counting on netbook sales to boost their bottom lines are trying to catch up with Apple. But as usual, they’re about a year late.

What does this mean for CES 2012? Expect to see ultrabooks, ultrabooks and more ultrabooks.

Acer’s At It Again: Now The Mac Is Predicted To Go Belly-Up

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Photo by Greg Lilly Photos - http://flic.kr/p/a6881v
Photo by Greg Lilly Photos - http://flic.kr/p/a6881v

Acer is prognosticating again – hide the babies and keep your tin-foil hats firmly in place. The netbook maker’s chairman now expects Apple’s Mac sales will run out of steam by 2014, deflated by Intel’s ultrabook. This after diagnosing overwhelming tablet demand as a “fever” and the iPad slipping in popularity. Kreskin need not be worried — and neither should Apple.

Ooh, Sick Burn! Kindle Fire Is The ‘Netbook of Tablets’ [Analyst]

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The Kindle Fire 2 may not look this small up against the iPad.
Photo by Gadgetmac - http://flic.kr/p/aGaiSV

Netbooks were the dodo birds of technology: ill-equipped to compete and eventually done in by a consumer form of natural selection — the iPad. After just about a week on the shelf, the Kindle Fire is being labeled the “netbook of the tablet market.” Analysts looking beyond the $199 price believe the Amazon tablet just can’t compete with the market-leading Apple device. Are Kindle Fire purchasers headed for a serious case of buyers remorse?