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This Is How To Promote a New Product at CES [CES 2014]


CES 2014 bug LAS VEGAS — Walking the long, dusty road between the Encore Hotel and the CES Convention Center, I was approached by two guys. They offered to give me a ride. I know I should never accept rides from strangers but their offer was to good to pass up. It was the most creative and original marketing ploy I’ve seen at CES.

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