Why Apple should make a cheap activity band (and what it might look like)

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A no-frills Apple fitness tracker could get new users hooked on the Activity app.
A no-frills Apple fitness tracker could get new users hooked on the Activity app.
Image: Graham Bower/Cult of Mac

The Activity app is one of Apple’s most important and powerful products. Its three brightly colored rings are changing people’s lives around the world, inspiring individuals to make healthier choices throughout their day.

The trouble is, if you want to use the Activity app, your only option right now is to buy an Apple Watch — and Apple Watches are expensive.

With this kind of game-changing product, Apple usually wants to reach as big an audience as possible. Take the iPod, for example. It was too expensive for some consumers. so Apple released a no-frills, sub-$99 version called the iPod Shuffle. Could a similar strategy work for the Activity app? An affordable activity band from Apple could be a Fitbit killer.

2017 iPhones probably won’t ditch Lightning for USB-C after all

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iPhone 7 lightning
Apple's not giving up on Lightning quite yet.
Photo: Apple

The rumor that Apple plans to switch to USB-C on all 2017 iPhones has been shot down by one of the most reliable Apple analysts in the game.

KGI Securities analyst Ming-Chi Kuo sent a note to investors today claiming that all three new iPhone models supposedly set for release this fall will come with a Lightning port, not USB-C.

Artist creates with Macs and lets nature take its course

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The artist known as Monsieur Plant prompts nature to override the power of the computer.
The artist known as Monsieur Plant prompts nature to override the power of the computer.
Photo: Christophe Guinet

Cult of Mac 2.0 bug Apple designs its products with an affinity for creatives of all kinds. But a French artist known as Monsieur Plant uses Macs to take “Think Different” to another level.

The Apple computers used by Christophe Guinet, 39, are not the tools but the subject in a body of work that integrates life-giving plant matter with life-altering technology.

Beats X are better than AirPods in almost every way [Reviews]

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Beats earphones
The Beats X are worth listening to.
Photo: Ste Smith/Cult of Mac

I’ve never been a fan of Beats headphones. Whenever I’ve given them a go, I’ve found the sound quality to be less than stellar, with far too much bass. So when Apple unveiled Beats X wireless headphones alongside the AirPods last fall, the weird-looking white ones grabbed my attention.

Now that I’ve had a chance to try them both, it’s clear I got that backward. I give you all the details on Beats X versus AirPods in my Beats X review below.

Our iPhone 8 mockup brings every gorgeous rumor to life

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iPhone 8 Ceramic
A ceramic iPhone would look spectacular.
Photo: Ste Smith/Cult of Mac

It’s the iPhone’s tenth anniversary this year, which means there’s no chance Apple is going to deliver another incremental upgrade with an all too familiar design. We’re expecting big things from the so-called iPhone 8 — including a complete face-lift.

Here are our gorgeous concepts for the iPhone 8 based on everything we know so far.

10 key takeaways from Apple’s historic earnings call

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moneyapple
Apple made a ton of money. What more do you need to know?
Photo: Ste Smith/Cult of Mac

Apple managed to shock Wall Street today by beating its own expectations for Q1 2017, the most profitable quarter in the company’s history.

There was good news all around as iPhone sales, services and even the Mac all performed better than predicted. During today’s earnings call, Tim Cook and Apple CFO Luca Maestri revealed some of the secret sauce that made Apple’s earnings one for the history books.

Here are the top takeaways from today’s call.

Everything new in iOS 10.3: Hidden keyboard, AirPods finder and more

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x
There's a lot to love in iOS 10.3.
Photo: Ste Smith/Cult of Mac

Apple gave developers their first look at the next big update for iOS 10 yesterday, and it packs a surprising number of new features.

The public will have to wait a few weeks (or months) to get their hands on the new goodies packed inside iOS 10.3, which brings improvements for AirPods, iPads and more.

Here are all the new additions coming soon to iOS devices near you.

Vintage Mac Museum steers clear of Macs that sucked

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How do you like them Apples? Adam Rosen's home is the Vintage Mac Museum.
How do you like them Apples? Adam Rosen's home is the Vintage Mac Museum.
Photo: Adam Rosen

Cult of Mac 2.0 bug Adam Rosen’s collection of vintage Macs doesn’t make him a hoarder, but he acknowledges it doesn’t make him an obvious choice for a husband, either.

In several rooms of Rosen’s Boston home you’ll find a love story nonetheless. The rooms are shrines to a high school sweetheart that matured and grew more sophisticated with time, a friendly face still aglow with “hello.”

Today in Apple history: Relive 10 years of iPhone innovation

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10 Years iPhone
Has it really been that long?
Photo: Ste Smith/Cult of Mac

Jan9January 9, 2007: Steve Jobs introduces the iPhone to an unsuspecting world. It’s immediately clear: Apple’s highly anticipated smartphone is like nothing we’ve seen before.

Standing on the Macworld stage in San Francisco, Jobs describes the new gadget as a widescreen iPod with touch controls, a revolutionary mobile phone, and a breakthrough internet communications device.

10 years and more than a billion iPhones later, Apple’s smartphone has become a lot more commonplace — but no less revolutionary! Here’s our guide to 10 years of iPhone history.