Barcelona’s Mobile World Congress has always been about mobile – of course – but this year it finally seems like the world has caught up, and mobile is more important than desktop. To mangle the words of Steve Jobs, these days the truck companies are desperate to be let into the car show.
It seems you can’t go anywhere these days without seeing an advert for the iPhone. They’re on billboards in the street, they’re there when you switch on the TV, and you’ll also find them in newspapers and magazines. But believe it or not, there’s one company that spends more — a lot more! — on advertising its smartphones than Apple does.
That company is Samsung. In 2012, Samsung outspent Apple by more than three to one in smartphone advertising, with a number of large campaigns on TV, in print, and on the Internet. In total, the Korean company spent $401 million advertising its phones.
BARCELONA, MOBILE WORLD CONGRESS — During a Samsung developer conference here at Mobile World Congress this morning, the Korean company unveiled a new service called Samsung Wallet, which lets Samsung smartphone owners turn tickets, coupons, membership cards, boarding passes, and more into digital cards that they can store in a virtual wallet.
The service probably sounds familiar, and it is — Samsung Wallet is basically Apple’s Passbook, but for Samsung phones. It works in almost exactly the same way, and looks very similar, too.
BARCELONA, MOBILE WORLD CONGRESS — Here at MWC in Barcelona, Krussell is showing off its latest lineup of waterproof smartphones cases called Sealabox, which let you take your smartphone swimming to snap pictures of the fishes. Available for almost all common smartphones, the Sealabox is IPX7 certified for water resistance up to one meter, and it’s been carefully designed to allow you to make the most of your smartphone in almost any environment.