Samsung Outspends Apple By More Than Three To One In Smartphone Advertising

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It seems you can’t go anywhere these days without seeing an advert for the iPhone. They’re on billboards in the street, they’re there when you switch on the TV, and you’ll also find them in newspapers and magazines. But believe it or not, there’s one company that spends more — a lot more! — on advertising its smartphones than Apple does.

That company is Samsung. In 2012, Samsung outspent Apple by more than three to one in smartphone advertising, with a number of large campaigns on TV, in print, and on the Internet. In total, the Korean company spent $401 million advertising its phones.

Samsung’s At It Again, Announces Passbook Clone Called Wallet [MWC 2013]

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BARCELONA, MOBILE WORLD CONGRESS — During a Samsung developer conference here at Mobile World Congress this morning, the Korean company unveiled a new service called Samsung Wallet, which lets Samsung smartphone owners turn tickets, coupons, membership cards, boarding passes, and more into digital cards that they can store in a virtual wallet.

The service probably sounds familiar, and it is — Samsung Wallet is basically Apple’s Passbook, but for Samsung phones. It works in almost exactly the same way, and looks very similar, too.

The Sealabox Case Lets Your Smartphone Swim With The Fishes [MWC 2013]

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BARCELONA, MOBILE WORLD CONGRESS — Here at MWC in Barcelona, Krussell is showing off its latest lineup of waterproof smartphones cases called Sealabox, which let you take your smartphone swimming to snap pictures of the fishes. Available for almost all common smartphones, the Sealabox is IPX7 certified for water resistance up to one meter, and it’s been carefully designed to allow you to make the most of your smartphone in almost any environment.

China Brings Its Smartphone Clones To MWC [MWC 2013]

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BARCELONA, MOBILE WORLD CONGRESS — As I was walking around the show floor at MWC today, I noticed a number of smartphones that looked very familiar — yet they were being paraded by Chinese companies I’d never heard of. I saw what looked like a large iPhone 5, an entire range of Samsung Galaxy devices, and a number of high-end HTC handsets.

Except they weren’t really Apple, Samsung, or HTC devices at all; they were actually cheap clones that were trying their best to look like the real thing. They even had fake accessories that were identical to the originals.