Apple hopes to secure 100 million subscribers with new music streaming service

Apple has big ambitions for its new music streaming service.
Apple has big ambitions for its new music streaming service.
Photo: Jim Merithew/Cult of Mac

Apple is expected to announce its long-awaited music streaming service during the WWDC keynote later today, and despite tough competition from the likes of Spotify, the company has incredibly ambitious plans to sign up 100 million subscribers.

There’s no money for Apple in music streaming, but that’s OK

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Apple has big ambitions for its new music streaming service.
Will Beats redesign be ready for WWDC? Photo: Jim Merithew/Cult of Mac
Photo: Jim Merithew/Cult of Mac

The redesign and relaunch of Beats Music is one of the most anticipated announcements Apple fans are expecting to hear about next week at WWDC. Apple spent $3 billion on Beats in an effort to take on the likes of Spotify and Pandora, but according to Piper Jaffray analyst Gene Munster, all that effort won’t make Apple a ton of money.

Beats currently has about 300,000 paid subscribers while Spotify has 15 million. According to Munster’s math, even if Apple matched Spotify’s subscriber base the profits will be weak.

$14,000 turntable won’t wear out your vinyl. What a deal.

Does this look like an old Betamax player to you? Photo: ELP Japan
Does this look like an old Betamax player to you? Photo: ELP Japan

If you’ve got an extra $14,000 to $18,500 sitting around, you might consider grabbing yourself one of these bad boys from Japanese manufacturer ELP.

The ELP Laser Turntable promises the best in fidelity when playing your precious vinyl records because it uses a laser, not a needle, to decode the music that’s been cut into your LPs.

Apple’s aggressive music ambitions draw DOJ scrutiny

Apple has big ambitions for its new music streaming service.
Beats redesign is coming to WWDC 2015. Photo: Jim Merithew/Cult of Mac
Photo: Jim Merithew/Cult of Mac

Apple’s big Beats Music relaunch might be revealed next month at WWDC, and Apple is trying to clear a path through Spotify and YouTube by strong-arming labels into killing freemium music services.

The aggressive tactics have triggered the Department of Justice to look into Apple’s business practices for its upcoming music streaming service, according to a report from the Verge, claiming high-ranking music industry execs have already been interviewed.

Instagram turns on the tunes with new music channel

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Use social media to find out more about your favorite artist. Photo: Instagram
Use social media to find out more about your favorite artist. Photo: Instagram

As Apple prepares to relaunch Beats Music at WWDC, another tech giant is throwing its name in the music ring: Instagram, which has just launched a new @Music account designed to capitalize on its popularity among music fans.

The newly-opened account will share music-related photos, lyrics, and videos, relating to both established artists and new acts you haven’t heard of.