Apple scoops up talent, tech from bankrupt music pioneer Omnifone

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apple music app
Omnifone's tech is already inside Apple Music.
Photo: Ste Smith/Cult of Mac

To beef up its streaming music service, Apple has hired some key employees from Omnifone, a company that was a pioneer of in music streaming industry.

Rumors floated this summer that Apple was looking to acquire Omnifone after the company filed for bankruptcy. Instead of buying the whole thing though, a new report claims that Apple instead bought some of parts of Omnifone’s tech and workforce.

Apple sends it off the high-dive in new iPhone 7 ad

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Taking your iPhone to the pool is no longer a risk.
Taking your iPhone to the pool is no longer a risk.
Photo: Apple

Apple’s new ad for the iPhone 7 will have you missing the warmth of summer.

The funny new ad shows off the iPhone 7’s new stereo speakers and waterproofing in a scene that follows an old man at the pool. Titled “Dive.” the ad leads up to a dramatic conclusion when the old man reaches the high dive while blasting tunes.

Check out the new iPhone 7 ad, which debuted on Apple’s YouTube channel today:

Today in Apple history: iTunes video takes world by storm

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Kanye West in all his Apple-loving glory. Photo: Rodrigo Ferrari CC
Artists like Kanye West helped drive music video downloads past 1 million in less than 20 days.
Photo: Rodrigo Ferrari/Flickr CC

Oct31

October 31, 2005: Less than three weeks after launching video downloads with iTunes 6, Apple reveals that it has already sold more than 1 million music videos.

Apple’s dive into the online digital video market — with 2,000 music videos, Pixar short films, and a selection of hit TV shows for $1.99 — was the logical next step after selling individual songs on iTunes.

Passing the 1 million download benchmark so quickly suggests the plan is a roaring success.

Everything you can do with MacBook Pro’s new Touch Bar

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macbook pro touch bar
Want to try the new MacBook Pro Touch Bar without dropping a few grand?
Photo: Apple

Apple’s new Touch Bar looks like the most exciting new feature we’ve seen on the MacBook Pro in years.

Instead of fumbling to remember shortcuts, Touch Bar puts a handful of commands at your fingertips and dynamically adjusts to whatever app you’re in.

That sounds pretty magical, but what will that actually be good for? Developers will need to add support for their apps, so it might take a few months before Touch Bar really takes off. But if you’re doubting the usefulness of having a touch screen bar at the top of your keyboard, here are the cool things you can do on the Touch Bar.

HTC plans to copy iPhone 7’s most hated feature

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The HTC Bolt in silver.
The HTC Bolt in silver.
Photo: Evleaks

Apple isn’t the only smartphone maker that wants to kill headphone jacks.

Removing the 3.5mm audio port from the iPhone 7 was the most controversial design decision Apple has made in years. Now some leaked photos have revealed that HTC plans to copy the move on its next flagship device.

Apple gives early glimpse of redesigned Regent Street store

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The Regent Street store looks all new on the inside.
The Regent Street store looks all new on the inside.
Photo: Apple

An early preview of Apple’s redesigned London store reveals lots of new plants, simplified shelves and tables, as well as untethered iPhones and iPads that visitors can pick up and carry around the store.

Apple’s flagship Regent Street store, closed since June for the major remodel, is set to reopen Saturday. Early photos and a video tour show off the retail outlet’s uncluttered new look.

Amazon’s new music streaming service costs as little as $3.99 per month

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Screen Shot 2016-10-12 at 14.14.31
Guess who's got a brand new music service!
Photo: Amazon

Apple Music has a new competitor in the form of Amazon, which today launched music streaming service Amazon Music Unlimited.

The premium service carries the same $9.99 monthly fee as Apple Music for regular users, although Prime customers get a reduced $7.99 monthly charge — while owners of the Amazon Echo can use an Amazon Music Unlimited subscription through the standalone device for a mere $3.99 per month.

Jimmy Iovine gives a glimpse of Apple Music’s future

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Jimmy Iovine talks up Apple Music at WWDC 2015.
Apple Music wants to have a strong voice in the music world.
Photo: Apple

Apple Music remains a long way from being a finished product, according to Apple executive and Beats Electronics co-founder Jimmy Iovine.

In a new interview discussing the struggles of building a product that fuses the worlds of tech and music, Iovine revealed that the company wants to build a product that is more than just a utility for accessing your music or getting a weekly playlist.

Beats by Dre’s marketing guru bails on Apple

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Be cool. Stay in school.
Beats CMO is leaving the company.
Photo: Beats by Dre.

Omar Johnson, the Beats by Dre chief marketing officer that helped transform the headphone company from a gimmick to one of the most iconic brands in pop culture, is leaving the company next month.

During his time at Beats, Johnson and his marketing team created unique ads by collaborating with the world’s top athletes in every major sport to tell their real stories. Johnson didn’t give a reason for his departure, but Apple has confirmed he’s stepping down on November 1st.