Apple drops the beat in its first documentary, 808: The Movie

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The 808 drum machine changed music forever.
The 808 drum machine changed music forever.
Photo: Beats 1

The first documentary from Apple has finally arrived — and it has nothing to do with iPhones or Macs. The film, titled 808: The Movie, chronicles Roland’s legendary TR-808 drum machine and how it influenced the music industry from the ’80s all the way up to today.

Narrated by Beats 1 DJ Zane Lowe, the Apple Music exclusive features appearances by Pharrell Williams, David Guetta, Rick Rubin, Diplo, Questlove, Phil Collins, Beastie Boys and more.

Check out the trailer:

Apple’s long-awaited AirPods will ship in ‘next few weeks’

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After a disappointing delay, Tim Cook says AirPods will land soon.
Photo: Apple

The wait for Apple’s new wireless AirPods is nearly over.

Apple revealed the earbuds alongside the iPhone 7, promising an October delivery date, but anxious customers have not been able to buy a set. But Apple CEO Tim Cook supposedly says they’re being finalized right now.

Woz’s wacky music festival is the focus of new documentary

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Steve Wozniak wax sculpture fake eyes
Remember that time Woz was a concert promoter?
Photo: Madame Tussauds

Before there was the Apple Music Festival, there was the US Festival: a sprawling, Woodstock-style music event hosted by Apple co-founder Steve Wozniak.

Boasting performances ranging from the Grateful Dead and the Ramones to The Kinks and Fleetwood Mac, the story behind the epic, money-losing concert is set to be told in a new documentary called The US Generation.

Apple’s monstrous Christmas ad will melt your frosty heart

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An unexpected holiday visitor finally receives the warm welcome he’s always yearned for.
An unexpected holiday visitor finally receives the warm welcome he’s always yearned for.
Photo: Apple

Apple is sending a message of unity this Christmas season with a new ad that features an unexpected guest: Frankenstein’s monster.

The heartwarming ad starts with Frankie in his little cabin in the mountains, recording music on his iPhone. Then the misunderstood monster makes his way down to a little village to unleash a surprise none of the locals were expecting.

Check it out:

Indie rockers Airplane Mode get their spark from Apple

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These guys rock — and design great apps. Bassist Joe Cieplinski, left, and lead guitar and vocalist, Dave Wiskus, of the band Airplane Mode.
These guys rock — and design great apps. Bassist Joe Cieplinski, left, and lead guitar and vocalist, Dave Wiskus, of the band Airplane Mode.
Photo: Airplane Mode

Cult of Mac 2.0 bugThe indie rock band Airplane Mode does indeed get its name from the feature on an iPhone that shuts off wireless transmission.

The name and the resumes of three of the band’s musicians — well-established iOS designers — have led more than a few people to assume they have found a source of cute parody music about Apple culture.

In fact, you won’t find any iPhones, iMacs or odes to Steve Jobs in the lyrics of the tight, hard-charging synth-driven music. However, the band’s roots in Apple culture permeate everything else, from its use of technology and understanding of social engagement to its start-up energy.

And there is one other way: Airplane Mode is making money.

Apple scoops up talent, tech from bankrupt music pioneer Omnifone

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apple music app
Omnifone's tech is already inside Apple Music.
Photo: Ste Smith/Cult of Mac

To beef up its streaming music service, Apple has hired some key employees from Omnifone, a company that was a pioneer of in music streaming industry.

Rumors floated this summer that Apple was looking to acquire Omnifone after the company filed for bankruptcy. Instead of buying the whole thing though, a new report claims that Apple instead bought some of parts of Omnifone’s tech and workforce.

Apple sends it off the high-dive in new iPhone 7 ad

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Taking your iPhone to the pool is no longer a risk.
Taking your iPhone to the pool is no longer a risk.
Photo: Apple

Apple’s new ad for the iPhone 7 will have you missing the warmth of summer.

The funny new ad shows off the iPhone 7’s new stereo speakers and waterproofing in a scene that follows an old man at the pool. Titled “Dive.” the ad leads up to a dramatic conclusion when the old man reaches the high dive while blasting tunes.

Check out the new iPhone 7 ad, which debuted on Apple’s YouTube channel today: