Apple is sending a message of unity this Christmas season with a new ad that features an unexpected guest: Frankenstein’s monster.
The heartwarming ad starts with Frankie in his little cabin in the mountains, recording music on his iPhone. Then the misunderstood monster makes his way down to a little village to unleash a surprise none of the locals were expecting.
The indie rock band Airplane Mode does indeed get its name from the feature on an iPhone that shuts off wireless transmission.
The name and the resumes of three of the band’s musicians — well-established iOS designers — have led more than a few people to assume they have found a source of cute parody music about Apple culture.
In fact, you won’t find any iPhones, iMacs or odes to Steve Jobs in the lyrics of the tight, hard-charging synth-driven music. However, the band’s roots in Apple culture permeate everything else, from its use of technology and understanding of social engagement to its start-up energy.
To beef up its streaming music service, Apple has hired some key employees from Omnifone, a company that was a pioneer of in music streaming industry.
Rumors floated this summer that Apple was looking to acquire Omnifone after the company filed for bankruptcy. Instead of buying the whole thing though, a new report claims that Apple instead bought some of parts of Omnifone’s tech and workforce.
Apple’s new ad for the iPhone 7 will have you missing the warmth of summer.
The funny new ad shows off the iPhone 7’s new stereo speakers and waterproofing in a scene that follows an old man at the pool. Titled “Dive.” the ad leads up to a dramatic conclusion when the old man reaches the high dive while blasting tunes.
Check out the new iPhone 7 ad, which debuted on Apple’s YouTube channel today:
October 31, 2005: Less than three weeks after launching video downloads with iTunes 6, Apple reveals that it has already sold more than 1 million music videos.
Apple’s dive into the online digital video market — with 2,000 music videos, Pixar short films, and a selection of hit TV shows for $1.99 — was the logical next step after selling individual songs on iTunes.
Passing the 1 million download benchmark so quickly suggests the plan is a roaring success.
Apple’s new Touch Bar looks like the most exciting new feature we’ve seen on the MacBook Pro in years.
Instead of fumbling to remember shortcuts, Touch Bar puts a handful of commands at your fingertips and dynamically adjusts to whatever app you’re in.
That sounds pretty magical, but what will that actually be good for? Developers will need to add support for their apps, so it might take a few months before Touch Bar really takes off. But if you’re doubting the usefulness of having a touch screen bar at the top of your keyboard, here are the cool things you can do on the Touch Bar.
Apple isn’t the only smartphone maker that wants to kill headphone jacks.
Removing the 3.5mm audio port from the iPhone 7 was the most controversial design decision Apple has made in years. Now some leaked photos have revealed that HTC plans to copy the move on its next flagship device.
An early preview of Apple’s redesigned London store reveals lots of new plants, simplified shelves and tables, as well as untethered iPhones and iPads that visitors can pick up and carry around the store.
Apple’s flagship Regent Street store, closed since June for the major remodel, is set to reopen Saturday. Early photos and a video tour show off the retail outlet’s uncluttered new look.
Apple Music has a new competitor in the form of Amazon, which today launched music streaming service Amazon Music Unlimited.
The premium service carries the same $9.99 monthly fee as Apple Music for regular users, although Prime customers get a reduced $7.99 monthly charge — while owners of the Amazon Echo can use an Amazon Music Unlimited subscription through the standalone device for a mere $3.99 per month.