Lights, camera, Apple: Cupertino makes music videos for Apple Music stars

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Pharrell launched his latest jam on Apple Music.
Pharrell launched his latest jam on Apple Music.
Photo: Apple

Apple is getting one step closer to becoming its own record label by creating its own artistic content — having recently produced in-house music videos for top-name artists such as Drake, Eminem and Pharrell.
The videos — which include Em’s “Phenomonal” and Pharrell’s “Happy” — debuted on Apple Music. Future artists Apple will reportedly be producing videos for include M.I.A., Purity Ring, Diddy and James Bay.

Black Eyed Peas rapper apl.de.ap on Apple and the blessing of challenges

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The Black Eyed Peas co-founder apl.de.ap relies heavily on Apple gear. Photo: Sebastien Camelot/Flickr CC
The Black Eyed Peas co-founder apl.de.ap relies heavily on Apple gear. Photo: Sebastien Camelot/Flickr CC

The Black Eyed Peas’ co-founder apl.de.ap is at the top of his game in the music industry and a total Apple fan. He’s also just beginning to speak out about his journey from a young boy with a visual impairment to his current status as a star vocal coach on The Voice of The Philippines.

“I was born with my eye condition,” apl.de.ap, aka Allan Pineda, told Cult of Mac. “Today, I feel much less handicapped by my legal blindness as technology has helped me a lot…. But that doesn’t mean it wasn’t extremely tough at times, and occasionally I still feel challenged by it.”

He lives and breathes by his MacBook Pro, thinks Siri is amazing and messes about with music apps on his phone. He shared with Cult of Mac the story of his early life, the visual problem known as nystagmus, and his reliance on and use of technology and Apple products, which he says have helped him get through “a lot of things that would otherwise leave me helpless.”

NASA launches its sense of humor in parody music video

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A dance line of NASA interns from a scene in their parody music video called "All About That Space." From NASA video
A dance line of NASA interns from a scene in their parody music video called "All About That Space." From NASA video

You don’t have to be a rocket scientist to make a music video, and maybe you shouldn’t be. Turns out, rocket scientists can’t dance.
NASA released a parody video on YouTube Thursday called “All About That Space,” designed to raise excitement about Orion’s recent first test flight.

The lyrics of Meghan Trainor’s monster hit “All About That Bass” were re-engineered by the Pathways Interns of NASA’s Johnson Space Center to lead the viewer on a behind-the-scenes look at the men and woman hard at work on space travel.

Stop whatever you’re doing and watch this insane OK Go video

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The latest video from OK Go is even more OK Go than ever. Photo: OK Go
The latest video from OK Go is even more OK Go than ever. Photo: OK Go

Indie rock band OK Go has a reputation for doing wild and crazy one-shot videos for it’s new releases, and today’s reveal on NBC’s Today show is no exception.

Check out this insane short film where the band performs its second single “I Won’t Let You Down” from the new album Hungry Ghosts. They chair dance atop Honda UNI-CUBs, “omni-directional driving wheel systems” that are in the development stage. Think sitting-down Segways and you’ll have an idea.

Better yet, check out the video below, filmed in Chiba Prefecture, Japan this past August. And make sure you stay for the final, mind-blowing minute where the shot goes high.

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CoM - TuneUp

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