I wasn’t expecting to laugh at a confessional song about how good one man was at Apple’s iWork and iLife suites, and how it ended up resulting in the loss of his cherished cat, Winslow. But laugh I did. Long and hard. Happy hump day, everyone.
In the real world, as related in Walter Isaacson’s biography, the name of Apple Computers came when Steve Jobs was one one of his fruitarian diets, and was inspired to name his company after coming back from a mysterious commune in Oregon called “the Apple Orchard” because it sounded “fun, spirited and not intimidating.”
In an alternate dimension filled with psychadelic bio-horror, though, what if Steve Jobs named his company Apple because he bit into an Apple and cut his mouth on a microchip inside, after which he began to be haunted by squiggling, biomechanical creatures with lurid, prehensile appendages strung together from silicon and copper wire.
The latter is the origin of Apple Computers as conveyed in Ryan Patrick’s new music video for Miike Snow’s “Pretender,” and while it may seem all a bit surreal, behind the best surrealism is another way of looking at the truth. Our friend Mark Wilson says over at FastCo. Design that maybe the best way to summarize Jobs’s life story is “as a gifted wild child who earnestly searched life for meaning and found computers.” Weird as it is, that’s what the video to “Pretender” is about too.
Apple’s iTunes 12 Days of Christmas promotion is becoming an event that European users can depend on every year. A new app for its Christmas 2011 giveaway hit the App Store yesterday, and will offer iTunes users a free download every day between December 26 and January 6.
Boom boom, pow — the Black Eyed Peas, already one of the most cutting-edge bands to rock an iPod, may just have made music videos so two-thousand-and-late. That’s because they released an app today that includes a stunning, immersive 360-degree, augmented-reality enabled music video that sticks you in the middle of the action with the ability to pan around and become part of the action. And guess what — it’s only available on the iPhone, with no plans announced yet to make it available for any other platform.