Apple makes iWork and iLife apps free for all

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You no longer need to buy a new Mac to get GarageBand for free.
You no longer need to buy a new Mac to get GarageBand for free.
Photo: Apple
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Today in Apple history: Apple pays $15 million to promote Mission: Impossible

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Sadly, Apple's Mission: Impossible deal doesn't quite work out as planned.
Sadly it doesn't quite work out as planned.
Photo: Paramount

April 18: Today in Apple History April 18, 1996: Apple unveils a massive $15 million promotional tie-in for the Mission: Impossible movie starring Tom Cruise.

Designed to promote the PowerBook, which Cruise uses in the spy flick, the marketing campaign comes at a particularly bad time. With Apple attempting to climb back into the black after reporting its largest quarterly loss ever, the company is in the middle of trying to perform its very own impossible mission. And that’s just the start of the problems.

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tvOS 11 may finally add support for multiple users

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Apple TV might get exclusive TV shows.
tvOS 11 will be unveiled at WWDC 2017.
Photo: Apple

The Apple TV may be set to get support for multiple users, based on a new rumor that claims to know details of upcoming tvOS 11 update.

Apple is expected to unveil its new tvOS 11 software during its 2017 Worldwide Developers Conference in June. According to the report, Apple TV users will be getting a lot of cool features to worth getting excited about.

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Get Apple’s new video app Clips and go crazy

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clips
Spice up your videos with Clips.
Photo: Apple

Apple’s new app Clips finally arrived on the App Store today, bringing iPhone and iPad owners an all-new way to make fun and silly videos that are perfect for social networks.

Clips lets users combine video clips, photos and music into short videos that can be up to an hour long. You can also add flair to your videos by adding filters, emoji, stickers, captions and more. But according to some early reviews, navigating the simple app can be a bit complex.

(Update: We’ve got a tip sheet for making the most of Apple’s new video app: How to make your videos more amazing with Clips.)

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Apple hires YouTube vet to shape video strategy

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Apple needs some help with its TV shows.
Apple needs some help with its TV shows.
Photo: Apple

In another sign that Apple is gearing up to make a big push into video, the company has hired former YouTube executive Shiva Rajaraman.

The hire comes as Apple is beginning to launch its own efforts to create original video content for Apple Music subscribers, but the addition of Rajaraman could mean Apple is looking to explore other avenues for its video content too.

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Netflix gives thumbs up to skipping opening credits

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Master Netflix with these hidden keyboard shortcuts.
You can now skip opening credits.
Photo: Netflix is killing star-ratings and title scenes

Binging your favorite TV shows on Netflix is about to get a lot better and a lot worse at the same time.

Netflix revealed that it plans to roll out two new features that will change the way you watch and review shows. Get ready to say goodbye to opening credits and five star reviews.

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Apple considered buying Ron Howard’s production company

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tomhanks
Imagine is the company behind some major hit movies.
Photo: Columbia Pictures/Imagine Entertainment

Apple was in advanced talks with Imagine Entertainment, the Hollywood production company owned by Ron Howard and Brian Grazer, about a possible “first look” deal, investment, or even full-on purchase — before discussions fell apart.

A new report claims negotiations were far enough along that both Tim Cook and Eddy Cue were involved. Imagine is the company behind big hit movies like Apollo 13 and The Da Vinci Code.

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Netflix gives birth to boy with smartphone brain

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iBoy
As long as it's not a Galaxy Note 7 stuck in his brain, he'll be OK!
Photo: Netflix

If you thought Black Mirror had the market cornered on stories about the dark side of technology, you’d better think again!

Netflix just released the official trailer for a new movie called iBoy and, as its name implies, there’s a certain tech connection. Check it out below:

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Apple drops iOS 10.2 beta 5 on developers and public testers

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Does your iPhone feel faster with iOS 10.3?
iOS 10.2 brings a bunch of new features to iPhone.
Photo: Ste Smith/Cult of Mac

Developers received a surprise update for iOS 10.2 this morning after Apple seeded the fifth beta build of the new software.

The new beta comes just four days after Apple released the last version to developers. This time, both devs and public beta testers can get their hands on the iOS update that brings a number of new features to iPhone and iPad.

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