Morgan Stanley analysts Adam Jonas and Katy Huberty — who regularly follow Tesla and Apple — claim an autonomous Apple Car could save drivers a collective 400 billion hours of “non-productive” time each year.
“What is the value of 400 billion hours a year?” they write in a note to clients. “How much value could Apple create from this time or said another way how much are consumers willing to pay to recoup this time? It’s time to start thinking about… time.”
And we thought the Apple Watch was Apple’s attempt to focus on timekeeping!