Mondaine’s Apple Watch rival is absolutely stunning

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Swiss watchmakers hope that time isn't running out for them. Photo: Mondaine

There is a pretty set pattern that happens whenever Apple enters a new industry: evidenced everywhere from iTunes to the iPhone to the (rumored) Apple Car.

First of all, the established old guard dismiss Apple as a tech company that knows nothing about their business, then starts to panic when it realizes what it’s in a fight it may well lose, and then finally follows Apple down whichever path it is going.

Having initially dismissed Apple’s debut timepiece, Swiss watchmakers are now squirming as the Apple Watch’s April launch date creeps ever closer. First off, TAG Heur admitted it was working on a smartwatch and now fellow Swiss watch company Mondaine has revealed it is doing much the same.

It may be a desperation move on the part of Mondaine but, hey, as desperation moves go, it’s a pretty gorgeous one!

Apple’s Deal For Swiss Clock Design Breaks Mondaine’s “Exclusive” Licensing Agreement

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Mondaine
Mondaine should have exclusive access to this design.

Apple struck a deal with Swiss railway operator SBB earlier this month that allows the Cupertino company to continue using its iconic railway clock design for the clock app on the iPad. It seems, however, that SBB may not have had the right to license its design to Apple after all.

You see, a clock and watch manufacturer called Mondaine has an exclusive license with SBB that means it should be the only company with the rights to the design. Mondaine says it was “surprised” to hear that SBB had been granted Apple a license, too.