Brace yourself for ‘bumper ads’ before every YouTube video



When you’re excited to watch the latest videos from your favorite YouTube channels, the last thing you want to see before them is ads you can’t skip. Normally, they don’t appear on every video you watch, but Google is planning to change that.

The company today announced that is introducing 6-second “bumper ads” that will play before all videos watched on mobile devices, and you have no choice but to sit through them.