More and more these days, mobile websites will pop up a prompt to download an app associated with the site. This “app install interstitial” hides most of the actual web page and bugs users to essentially stop browsing the web and head to an app store and install an app. App install prompts suck.
“Our analysis shows that it is not a good search experience,” Google asserts in a new blog post, “and can be frustrating for users because they are expecting to see the content of the web page.”
As of Tuesday, web masters can use Google’s updated Mobile-Friendly Test page or Google’s mobile usability tools to find out if they have any offending pages.