But here’s a medical application you might not have thought that your iPad would ever be able to play a role in: helping couples to conceive.
Try telling that to the Taiwanese start-up Aidmics, which is hoping to carve out a piece of the $40 billion global human fertility market with an iPad-compatible microscope and accompanying app that lets users know exactly how plentiful their lil’ swimmers are.
Citing three people familiar with the matter, the report states that Facebook has been discussing the move with medical industry experts, and is currently in the early stages of assembling an R&D team for the creation of health-related mobile apps.
Doctors may be fans of the iPad as a clinical tool, but they’re not certain that Apple’s iPad, the 5000+ health and medical apps in the App Store, or other mobile technologies are safe and effective health tools for patients. That’s the gist of a report by PwC Global Healthcare. The report was based on surveys of physicians, healthcare management professionals and payers, and mobile technology users in ten countries around the world.
According to the report, just under two-thirds (64%) of healthcare providers acknowledged that mobile technologies offer potential benefits for patients, but feel that mobile health (also known as mhealth) is virgin and untested territory. As a result, the majority of doctors (73%) don’t suggest iOS or mobile health apps to their patients and some (13%) even discourage patients from using them.