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iOS And Android App Ads Can Reach A Huge, If Fragmented, Audience [Study]

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Advertising and mobile analytics company, Flurry, has released some new stats on the reach that mobile apps seem to be enjoying. The take-away here is that the number of people using mobile apps in any given day, at least the apps that Flurry tracks, seems to be growing into a sizable group of people, albeit a bit fragmented across platforms and devices.

Flurry estimates that there were 224 million active mobile users in apps tracked this past February across iOS and Android, which is a bit more than the number of active users (221 million) during the same month on laptop or desktop computers, as measured by comScore, a similar company that tracks computer user data.

Facebook Mobile App Use Sees Huge Increase On iOS, Android, Says Analyst

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According to mobile industry analyst, Bernie Evans, Facebook reported a huge growth in mobile app Facebook use, with Android users growing from 66 million users in September 2011 to 175 million users this past September. iPhone users also increased greatly, with the number of users of the iPhone Facebook app growing from 91 million last year to 140 million this year.

iPhone And Online Ordering Has Become Mainstream And Big Business

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Ordering and paying for food using a mobile app or website has hit the mainstream.
Ordering and paying for food using a mobile app or website has hit the mainstream.

Many fast food and restaurant chains now offer iPhone apps that facilitate ordering for delivery or pick up. A number of services, like Splick-it and Grubhub, also help facilitate such orders through an iOS app, offering independent restaurants to compete with the chains. Beyond apps, there are web-based services like Mealeo that offer the same functionality. Despite being a relatively new phenomenon, online and mobile ordering has become a serious business – over two-thirds of Americans use such services on a regular basis.

In fact, of those two-thirds of Americans, most say they tend to order more from a mobile or web service than they would over the phone or in person.

NFL Teams May Be Embracing The iPad, But NFL Stadiums Aren’t Yet Ready For iPad-Owning Fans

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Lucas Oil Stadium, home of the Indianapolis Colts, will be one of the few stadiums to offer fans Wi-Fi and app access during NFL games.
Lucas Oil Stadium, home of the Indianapolis Colts, will be one of the few stadiums to offer fans Wi-Fi and app access during NFL games.

NFL teams may be embracing the iPad, but the league seems a bit mixed in its approach to fans carrying iPhones, iPads, and other mobile devices. Despite a plan announced earlier this summer that NFL stadiums would be equipped with large-scale Wi-Fi access along with mobile apps for fans to use while at a game, the NFL has decided to take a much more cautious approach to game-day technology.

Earlier this year, amid reports that tickets sales for NFL had fallen for a fifth straight year in a row, the league announced free Wi-Fi and some ambitious in-stadium perks for fans willing to put down the money to see their favorite team play in person. Unfortunately for most fans, only five stadiums will be offering these features during the 2012 season.