Fore! Apple Pay is teeing off on the PGA Tour this week


Apple Pay is going everywhere in 2015. Photo: Apple
Apple Pay is coming to the golf course. Photo: Apple

Apple Pay has already invaded MLB stadiums and NBA games, but next up on the list of major sports to accept Apple’s contactless payments system will be golfers.

The city of Phoenix is gearing up to host the Super Bowl this week, but the PGA is hoping to steal a little thunder with the revelation this morning that Apple Pay will make its first ever debut on the golf course at the 2015 Waste Management Phoenix Open this week.

American Eagle Plans To Add Apple’s iBeacons To 100 Stores




iBeacons are pushing to become the big new retail trend of 2014. The tech debuted last year with a demo by the MLB, before launching in Apple Stores nationwide as well as some Macys stores.  You can add American Outfitters to the list too as ShopKick announced this morning that its partnered with the clothing company to bring iBeacons to 100 locations.

MLB Shows How iBeacons Will Change The Ballgame Experience






While the new colors, flatness, and gradients of iOS 7 have received most of the attention from consumers, businesses are excited about the potential of the new iBeacons feature, and how it will change the way consumers interact with businesses.

The MLB put the technology on full display yesterday at Citi Field – the place where the Mets play- for a full demonstration of a prototype iBeacon technology. Working closely with Apple since February, the MLB’s developers have re-engineering a beta version of At The Ballpark at that can push coupons, ticket information, promotional offers, stadium information and much more based on where an individual is located at the ballpark.