Apple Pay has already invaded MLB stadiums and NBA games, but next up on the list of major sports to accept Apple’s contactless payments system will be golfers.
The city of Phoenix is gearing up to host the Super Bowl this week, but the PGA is hoping to steal a little thunder with the revelation this morning that Apple Pay will make its first ever debut on the golf course at the 2015 Waste Management Phoenix Open this week.
Apple Pay made its debut in Major League Baseball just in time for the world series. Now the NBA is about to get its first look at how Apple’s mobile wallet can speed up concession stand lines, as the Orlando Magic plan to be the first team to offer Apple Pay support.
iBeacons are pushing to become the big new retail trend of 2014. The tech debuted last year with a demo by the MLB, before launching in Apple Stores nationwide as well as some Macys stores. You can add American Outfitters to the list too as ShopKick announced this morning that its partnered with the clothing company to bring iBeacons to 100 locations.
While the new colors, flatness, and gradients of iOS 7 have received most of the attention from consumers, businesses are excited about the potential of the new iBeacons feature, and how it will change the way consumers interact with businesses.
The MLB put the technology on full display yesterday at Citi Field – the place where the Mets play- for a full demonstration of a prototype iBeacon technology. Working closely with Apple since February, the MLB’s developers have re-engineering a beta version of At The Ballpark at that can push coupons, ticket information, promotional offers, stadium information and much more based on where an individual is located at the ballpark.