iBeacons are pushing to become the big new retail trend of 2014. The tech debuted last year with a demo by the MLB, before launching in Apple Stores nationwide as well as some Macys stores. You can add American Outfitters to the list too as ShopKick announced this morning that its partnered with the clothing company to bring iBeacons to 100 locations.
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While the new colors, flatness, and gradients of iOS 7 have received most of the attention from consumers, businesses are excited about the potential of the new iBeacons feature, and how it will change the way consumers interact with businesses.
The MLB put the technology on full display yesterday at Citi Field – the place where the Mets play- for a full demonstration of a prototype iBeacon technology. Working closely with Apple since February, the MLB’s developers have re-engineering a beta version of At The Ballpark at that can push coupons, ticket information, promotional offers, stadium information and much more based on where an individual is located at the ballpark.
Major League Baseball announced that it will be tripling the number of stadiums that will start accepting tickets from Apple’s Passbook app, with thirteen new stadiums coming online to enable paperless, Passbook ticketing, an increase from four stadiums that could do so last season.
Teams that will begin to accept tickets through the Passbook app include the Minnesota Twins, Baltimore Orioles, Milwaukee Brewers, Oakland A’s, Pittsburgh Pirates, Detroit Tigers and Chicago Cubs, with the New York Mets, San Francisco Giants and Kansas City Royals continuing to accept paperless tickets this way. MLB mentioned that there are three more teams ready to go Passbook, but did not specify which ones.
The only time I ever really care about Major League Baseball is during the Spring. And that’s only because I live in Arizona, where half of the league’s teams come for Spring training, and I can go watch tons of all-stars play games for cheap.
Whether you love baseball or not, you can certainly appreciate the amount of work that goes into the MLB At Bat app. It’s got tons of information, video, and photos, and it got a big update just in time for Spring training.
With your new iPad pre-order ready to be loaded onto tomorrow’s truck for delivery, you’re probably pretty excited right about now. But maybe not as excited as some MLB players, coaches, and scouts. Apple’s device allows them to identify tactics and improve their game, and scout for new talent. It’s also great for keeping in touch with their families while they’re away from home, and they’re expecting the third-generation device to be the best iPad yet.
With baseball season nearly upon us, now is the time to download MLB’s brand new iOS app. MLB.com At Bat went live in the App Store for free this morning with some great features and better pricing options.
Instead of having to pay $30 for the separate iPhone and iPad apps like last year, MLB is offering a free, universal download with a season-long in-app subscription for $14.99, and there’s more options available.