What happened to Apple’s marketing magic?


When will we see another "1984?"
Photo: Ste Smith/Cult of Mac

Chances are you can vaguely remember the last Apple ad you saw, but do you remember it in the same way you remember the company’s “1984” commercial for the original Macintosh, or its wonderful “Think Different” campaign? It’s been a while since we saw anything quite as iconic.

Friday-Night-Fights-bug-2Apple still creates great commercials we can’t help but talk about, but many fans would say those ads aren’t as good as they once were. Has Apple lost its marketing magic, or is it just too difficult to create truly iconic ads in the digital age?

Join us in this week’s Friday Night Fight between Cult of Android and Cult of Mac as we battle it out over these questions and more!

Apple’s Latest iPhone 5s Ad Is No ‘Misunderstood’ [Video]



Apple’s latest iPhone 5s ad debuted during last night’s Agents of SHIELD on ABC, and it’s a bit of a mixed bag.

Built around the idea that “You’re more powerful than you think,” the ad shows the iPhone being used to as a tool by people in various lines of work. In this way, it’s very reminiscent of Apple’s recent “Your Verse” campaign for the iPad.

But while it’s good aspirational fare — with absolutely nothing offensive about it — it also comes across as, well, kind of boring really.

Look Familiar? Universal Studios’ New Ad Borrows A Lot From Apple



You’ve most probably seen Apple’s tear-jerking “Misunderstood” Christmas commercial: an ad about a seemingly isolated teenager who spends the holidays with their face buried in their iPhone — only to reveal at the end that they’ve been using the device’s camera to create a touching tribute to family togetherness.

Well, it seems that someone from Universal Studios Orlando’s ad agency David&Goliath also watched it (or else this whole thing is an amazing coincidence) because the theme park’s new ad — embedded above — bears an uncanny resemblance to Apple’s much-lauded commercial.