All items tagged with "Millward Brown’s BrandZ Top 100 Most Valuable Global Brands"

Survey claims that Apple is no longer the world’s most valuable brand

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Google has overtaken Apple as the world’s most valuable brand, according to a new survey.

As per Millward Brown’s BrandZ Top 100 Most Valuable Global Brands, Apple’s brand value fell by 20% in the past year to just under $148 billion, while Google’s value increased by 40% to $159 billion.

“Google has been extremely innovative this year with Google Glass, investments in artificial intelligence and a range of partnerships,” says Benoit Tranzer, regional managing director of Millward Brown Europe. “All these activities send a very strong signal to consumers about the essence of Google.”

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