Skype’s latest ad is all about the Mac. Photo: Microsoft
Microsoft’s been doing a stellar job promoting Apple lately, securing placement of its “iPad-like tablets” on CNN and the NFL. But it looks like Redmond has decided to give up and start pushing Apple products.
Microsoft published an ad on Facebook today that highlighted Skype’s ability to keep people in sync, but the real headliner is a huge orchestra of MacBooks — and there’s not a PC in sight.
The ad features a photo of a conductor in New York City’s Bryant Park, surrounded by an array of 11 MacBooks connected to the city’s celebrated subway musicians. Microsoft’s ad comes with the tagline, “The world’s first digital orchestra stays in sync with Skype,” but it looks like the MacBooks and iPhones (as well as the musicians using them) steal the show.
Microsoft has been taking so many shots at Apple as of late that you could be forgiven for thinking we’ve slipped back through a wormhole to 1996. This tendency doesn’t show any signs of slowing down, either, if you go on Microsoft’s latest ad.
Called “Let’s dance,” the ad compares Lenovo’s Yoga 3 Pro convertible laptop to Apple’s MacBook Air, showing them side-by-side and comparing them on size and features. And, wouldn’t you know it, Microsoft’s preferred option comes out on top.
Following our report yesterday revealing several leaked shots for the next version of Microsoft Office for Mac, we’re hearing confirmation that not only are the shots legitimate, but that Office for Mac could be here sooner than you think.
The watch will apparently be launched in the next few weeks and will work across a variety of platforms, which makes perfect sense since Windows Phone is a distant third compared to Android and iPhone handsets.
Its timing is an effort to capture the potentially-lucrative holiday market.
That’s based on a recently published patent application from Microsoft showing how the company has investigated a finger ring as a possible future wearable device. Microsoft’s impressive-sounding wireless ring could be used as an input device either to control a cursor on a mobile device such as a tablet, smartphone, or even a head-up display like Google Glass.
Although the iPhone 6 and 6 Plus chalked up record-breaking sales, Apple’s week has been far from a celebration. A YouTube video showing the iPhone 6 Plus bending under seemingly normal amounts of pressure sent the Internet to crazyville, and Bendgate was born.
Watch Cult of Mac’s news roundup to see the latest regarding the Bendgate frenzy, why some iPads are being banned, and how one person surprised the world with her iPhone 6 impressions more than others.
Microsoft has been having quite a bit of fun with Siri in its new Windows Phone ads. Reminiscent in feel of Apple’s old “Mac vs. PC” ads, the Cortana vs. Siri ad campaign shows Microsoft’s digital assistant having fun at the expense of slow, dumb ol’ Siri.
Not afraid to whip a dead horse, Cortana is now back in two news Windows Phone ads, showing just how much more she can do on Microsoft’s new Windows Phone-powered Nokia Lumia 635 than Siri can do on the iPhone.
Microsoft’s $2.5 billion purchase of Minecraft maker Mojang might read like another “corporate behemoth swallows a beloved indie” story, but in reality this could be the best thing that ever happened to the game.
The inevitable snarky reactions on Twitter called out the deal as yet another reason to hate on Microsoft. While those might be valid points when it comes to some of Redmond’s more egregious enterprise software tactics, there’s simply no reason for worrying about the fate of Minecraft. When it comes to gaming acquisitions, Microsoft has shown itself to be anything but a harsh master.