Apple hires HoloLens engineer for its own AR project

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Apple is assembling an AR team to take on HoloLens.
Apple is assembling an AR team to take on HoloLens.
Photo: Microsoft

Microsoft’s new HoloLens project has shown the tech world where the future of augmented reality might lead, and according to a Wall Street analyst, Apple is making moves to catch up with its own AR product.

Piper Jaffray analyst Gene Munster reports that Apple has poached Microsoft’s lead HoloLens audio engineer — and that there are other signs Cupertino is assembling an AR team.

Tablet and PC shipments expected to decline faster than expected

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El Capitan coming to an iPad near you?
El Capitan coming to an iPad near you?
Photo: Cult of Mac

Microsoft recently launched Windows 10 to the public, but it looks like that won’t be enough to help increase PC shipments next year as IDC estimates PC shipments will fall by -8.7% in 2015 and not stabilize until 2017.

PC shipments aren’t the only tech item on the decline either. Tablet sales are expected to decline even faster than IDC’s previous forecast of a 3.8%. The firm currently projects tablet shipments will drop 8% in 2015, however there is a silver lining for Apple.The 2-in-1 tablet market is expected to grow 86.5% in 2015, right as Apple’s preparing to launch the iPad Pro.

Microsoft app turns iPhone into 3-D scanner

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Microsoft has developed an app that can turn the smartphone camera into a 3D scanner.
Microsoft has developed an app that can turn the smartphone camera into a 3D scanner.
Photo: Microsoft/YouTube

If you keep track of the ways the iPhone is a revolutionary tool, you can soon add 3-D printing the growing list.

A Microsoft research team has created an app that turns any smartphone camera into a 3-D scanner without the need for extra hardware.

Apple pledges support for massive climate change pledge

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Apple's shelling out billions to go green.
Apple's shelling out billions to go green.
Photo: Apple

Apple executives are joining top brass from 12 other major U.S. corporations at the White House today to announce a $140 billion pledge in new investments to decrease their carbon footprints.

The 13 companies which also includes Microsoft and Google, are joining the Obama Administration’s push to lead the effort against climate change ahead of the the United Nations climate-change summit in Paris later this year by launching the American Business Act on Climate Pledge.

Siri vs. Google Now: Who wins the AI cat fight?

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Fight!
Fight!

Friday-Night-Fights-bug-2Every mobile platform now ships with its very own virtual assistant, and while they all offer a similar set of basic features, Google Now and Siri are way ahead of their rivals. Google Now knows what you want and when you want it, but Siri has sass and personality, and is about to get a whole lot better with the help of Proactive.

If you were to pit the two against each other in a virtual ring, which one would come out wearing the belt? Join us as we find out in this week’s Friday Night Fight between Cult of Android and Cult of Mac!