Microsoft desperately trying to lure more customers to its empty stores

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Microsoft may be headed for a smackdown in Manhattan. The maker of all devices PC is reportedly laying ground for a retail outlet just six blocks from Apple's Fifth Avenue store, one of the most photographed landmarks in New York. And a glistening cube that rakes in more than the sparklers at nearby Tiffany & Co.If Redmond had only taken note from what happens in Oregon: here's our totally unabashedly unscientific pictorial take on Apple and Microsoft stores in downtown Portland.All photos: Nicole Martinelli/Cult of Mac
The retail battle front isn't exactly balanced.
Photo: Nicole Martinelli/Cult of Mac

Whether it’s DJs using MacBook Pros at their openings or shots of them looking emptier than a Killian Bell surprise birthday party, Microsoft Stores have long been a bit of a punchline compared to the crazy success of Apple’s own brick-and-mortar retail outlets.

But a new report underlines just how poorly Microsoft Stores are doing as they finally crawl past the 100 store milestone — but without being able to attract a significant number of customers along the way.

Inside Microsoft’s Fifth Ave store that looks just like an Apple Store

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Microsoft's Fifth Ave store is open for business.
Microsoft's Fifth Ave store is open for business.
Photo: Microsoft

Microsoft officially opened its flagship store on NYC’s historic Fifth Avenue today just blocks away from Apple’s iconic glass cube, and it’s taken a few pages from the iPhone-maker’s playbook in the process.

The doors to Microsoft’s new store opened just in time for the release of the new Surface Book and Surface Pro 4, but Microsoft says it’s totally cool if Apple fans bring in their devices too.

“If you bring your iPhone in here, I’d love to show you how to use Office on it,” said Kelly Soligon, senior director of retail stores marketing at Microsoft. There are signs of Apple’s influence throughout the store through, from the giant glass facade to the glass staircase.

Take a look inside:

Microsoft copies Apple with Fifth Avenue flagship retail store

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Photo: Apple
Photo: Apple

Microsoft has copied (or “been inspired by”) many, many Apple innovations over the years, and now it’s set to copy the location of its most famous Apple Store of all.

That’s right: the Windows maker is set to open up shop with a retail store just blocks from Apple’s iconic Fifth Avenue glass cube. The new “flagship” Microsoft Store will move into a location previously occupied by Fendi.

“This is a goal we’ve had since day one — we were only waiting for the right location,” Microsoft’s corporate vice president for retail stores said in a statement. “And now we have it.”

The Difference Between The Apple Store And Microsoft Store On Black Friday [Video]

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microsoftstoreblackfriday

Were you crazy enough to brave the murderous masses of people looking for deals on Black Friday this year? If you stopped by the Apple Store to get a cheaper MacBook or something, you probably noticed that the Apple Stores were even more crowded than usual. But then if you went over to a Microsoft Store it looked like just a normal day.

Here’s a video that compares the amount of people visiting the Microsoft Store and the Apple Store. Surprise, Apple won on Black Friday.

Surprise! There’s Apple-Like Lines For Microsoft’s New Tablet

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surfacelinescotsdale2

I had a great idea this morning. I figured I’d head to the Microsoft Store in Scottsdale around 10am, waltz in, buy a Microsoft Surface, and then be out in 10 minutes. I assumed the store would be empty. I mean, come on, this is a Microsoft tablet we’re talking about, and who goes to the Microsoft Store anyway?

I was completely wrong. Microsoft’s new tablet, the Surface RT, may not do everything an iPad can, but it’s drawing some pretty big lines to Microsoft retail stores across the country for its launch this morning.