The iPad Pro has taken a ton of fire recently from Microsoft, but the company’s latest ad shifts targets to attack the MacBook.
The company busts out the old-school disses in the ad, which calls the MacBook “square” during an annoying song that brags about the Surface Pro 4’s detachable keyboard, pen and touchscreen. And it runs Windows!
Microsoft’s controversial Laptop Hunter ads were probably conceived, pitched and perhaps created on Macs, if these office snaps of the ad agency behind them are anything to go by. They show the desk of Alex Bogusky (with two Macs) at Crispin Porter + Bogusky plus the surrounding office space, also full of Macs.
I wouldn’t mind getting paid to sell PCs, as long as I didn’t have to work on them, too.
To answer Microsoft’s controversial “Laptop Hunter” series, Landline TV parodies the series by sending homeless Frank out to seek a computer. (NB: put your headphones on, some of the language/images are NSFW.)
He loves the Macs (“these are beautiful”), finds the PCs insulting and wants to take the cash instead of getting a PC. Doubt it would ever fly with Apple execs, but it’s a lot more convincing than the latest “Get a Mac” ads.
Fewer viruses (the PC has to wear a hazmat suit), facial recognition for iPhoto, stability (no freezing, crashing, error messages) and low maintenance (stability doesn’t depend on security patches, virus scans etc.)
Hmmm. The ads are cute, especially the future one, but I’m not sure if I were really weighing a Mac vs. PC any of these things would convince me to go Mac.
A series of Microsoft ads are aimed at budget consumers worried about price tags, further perpetuating the pricey Mac myth.
Associated Press reports the ads were shot by recruited unwitting subjects by posing as a market research firm studying laptop purchasing decisions.
It picked 10 people who answered a call for volunteers on Craigslist and other websites and sent them out with a camera crew and budgets ranging from $US700 to $US 2,000. If they found a computer that fit their criteria, they could keep it.
In the first 60-second ad, a red-haired recent college grad named Lauren is on the hunt for a speedy laptop with a 17-inch screen and a “comfortable” keyboard, all for less than $1000. She strides into an Apple store; then, the scene jumps to her walking out empty-handed, telling the camera that the only laptop in her price range has a 13-inch screen.
Back in the car, she sighs and says, “I’m just not cool enough to be a Mac person.”
Lauren heads to Best Buy next and buys a Windows notebook made by Hewlett-Packard Co. for $US699. And she wasn’t alone. While some might have been able to find an Apple computer that fit the budget, Microsoft said none of the people they filmed picked a Mac.