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How Steve Jobs Was Convinced To Dress Up As Franklin Roosevelt To Declare War On IBM

How Steve Jobs Was Convinced To Dress Up As Franklin Roosevelt To Declare War On IBM

Steve Jobs dressed as FDR tries to rally the troops against IBM.

Steve Jobs dressing up as Franklin Delano Roosevelt to rally Apple’s troops is one of the weirdest bits of ephemera about Apple history.

The internal video — which followed Apple’s 1984 Super Bowl commercial and was meant to motivate Apple’s international sales force — features Jobs doing a bizarre caricature of the beloved four-term president that borrowed just as much from FDR’s real mannerisms as it did from Burgess Meredith’s interpretation of the Penguin.

How the heck did something this weird come about?

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