Messaging app takes on Skype, WhatsApp with killer advertising

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SOMA wants to grow its users for security reasons.
SOMA wants to grow its users for security reasons.
Photo: SOMA

If you are unfamiliar with the messaging app SOMA, you will soon learn about them through a confrontational advertising campaign that implores people to give up on Skype, WhatsApp and Viber.

It’s for your own good, the company says.

SOMA Messenger encrypts data end-to-end and auto-deletes messages, its team declaring the app to be the most secure in the space. It also allows up to 500 people for group chats and up to four in group video or voice calls.

The secret messaging app getting millions of downloads

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SOMA Messenger is gaining popularity around the world for free and secure communication.
SOMA Messenger is gaining popularity around the world for free and secure communication.
Photo: Instanza Inc.

Harvard classmates Lei Guo and Oliver Hayen created what could have been just another messaging app. They knew they had something unique, as every app development team claims, so they put it in the hands of 2,000 people and hit launch.

Within 30 days, their app SOMA Messenger had 10 million users and has been growing since. They’d love to brag about who is using it, except they can’t because of security measures built into the app that prevents even them from knowing SOMA’s users.

Snapchat gets a bunch of awesome new video effects

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Snapchat just took the game to a new level.
Snapchat just took the game to a new level.
Photo: Snapchat

Videos on Snapchat are getting some new special effects today with a big update that adds ‘speed modifiers’ to the app’s toolset on both iOS and Android.

The new speed modifiers are basically video filters that allow snappers to add slo-mo, fast-forward, or rewind effects to a video. If you’re on an iPhone 6s or iPhone 6s Plus the update is even better, bringing 3D Touch support to the app for the first time.

BitTorrent’s new app is a secure alternative to iMessage and Snapchat

You can replace iMessage and Snapchat with Bittorrent's new app. Photo: Bittorrent
You can replace iMessage and Snapchat with BitTorrent's new app. Photo: BitTorrent

BitTorrent’s not just a way to torrent anymore.

Released a couple years ago, BitTorrent Sync proved itself to be a great way to keep your files synced between machines without trusting a service like Dropbox with your data.

And now? BitTorrent Bleep, a serverless chat app, is here to show you you can do without Snapchat or iMessage.