Mercedes won’t become Foxconn for the Apple Car

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Mercedes concept car from CES 2015. Photo: Mercedes
A Mercedes concept car shown at CES 2015.
Photo: Mercedes

Steve Jobs may have famously driven a silver Mercedes SL55 AMG without a license plate, but don’t think that Mercedes-Benz is lining up to be the company that builds Apple’s much-rumored electric car.

“We do not plan to become the Foxconn of Apple,” said Dieter Zetsche, chief executive of Daimler, the company which builds Mercedes vehicles, speaking at this week’s Frankfurt International Motor Show.

Mercedes CEO will worry about iCar when Apple worries about their phone

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Mercedes concept car from CES 2015. Photo: Mercedes
Mercedes concept car from CES 2015. Photo: Mercedes

Mercedes-Benz already lost a key employee to Apple’s project Titan, but Daimler AG chairman Dieter Zetsche says he’s not losing any sleep thinking about Cupertino’s rumored self-driving car.

At the launch of the new Mercedes-AMG C63 sports sedan in Portugal last night, the Mercedes boss dismissed the threat an iCar could pose to established car manufacturers, saying Apple wouldn’t be worried about a Mercedes-Benz smartphone so his company is not worried about an Apple car.

Meet the Mercedes tech guru who defected to Apple

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Johann_Jungwirth Credit: Merceds Benz http://next.mercedes-benz.com/wp-content/uploads/2014/05/PUX_Vorschau.jpg
Johann Jungwirth used to head up Mercedes' R&D lab in Silicon Valley. He now works for Apple on Mac systems engineering. Yeah right. Photo: Mercedes Benz

Johann Jungwirth is a new Apple employee with one of the world’s most unbelievable job titles.

Until the middle of last year, Jungwirth headed up the big Mercedes-Benz R&D facility in Silicon Valley that, among other things, is responsible for the futuristic self-driving car you see below. (The astonishing Mercedes F 015 is very real, BTW).

Jungwirth was hired by Apple last September and given the title of “Director of Mac Systems Engineering,” according to his LinkedIn page. The title appears to be total hogwash. Jungwirth spent his entire 20-year career working on connected cars, not computers.

Apple is famous for obfuscating about its new hires to throw off competitors and journalists, and the company is reportedly working on a top-secret electric car. If Apple is interested in the stuff Jungwirth has worked on, it’s going to be a wild ride.

13 hot new Super Bowl commercials getting their game on right now

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Danny Trejo stars with recreated Brady bunch actors and sets in this hilarious ad for Snickers. Photo: Mars, Inc.
Danny Trejo stars with Brady Bunch actors and sets in this hilarious ad for Snickers. Photo: Mars

It used to be that you had to wait until Sunday to see the hot, out-of-this-world-expensive Super Bowl ads during the big game.

In our modern, always-connected age of sneak-peek overindulgence, you can actually skip the game itself and watch the ads on your own time, via YouTube and your sweet iPad or iPhone.

Here are 13 of the most hotly anticipated short films that you can preview right now, and spend your commercial time during the game making snacks and taking bathroom breaks.

BlackBerry Shows Off BBM Channels & Free Voice Calling For Android & iOS [Video]

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post-259290-image-b12eaf0f736f1834f1f3109393d77c87-jpg

BBM has been a huge success on Android and iOS, and so although they may be rival platforms, that won’t stop BlackBerry from porting over its biggest and best BBM features to keep its messaging service alive.

In 2014, the Canadian company will rollout major updates that add BBM Channels, BBM Voice, and new sharing features — and you can see them in action in the video below.

GM Announces New Chevy Lineup Will Be First To Feature ‘Eyes Free’ Siri Integration

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GM finally makes it safe to use Siri at the wheel.
GM finally makes it safe to use Siri at the wheel.

General Motors has announced that its upcoming Chevrolets will be the world’s first cars to offer “Eyes Free” Siri integration, allowing drivers to use the voice control capabilities of their iPhone without taking their hands off the wheel. The feature will be integrated into GM’s MyLink infotainment system.

Brabus iBusiness 2.0 Revises the iPad Car

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Brabus iBusiness 2.0

If you haven’t scored your iPad 2 yet, and are also looking for some sporty wheels, high-end Mercedes-Benz customizer Brabus has the package for you. Updating their iBusiness package that we reported on last year, the new version modernizes hardware and ups the specs for this next (fast) lap around the sun.

The iBusiness 2.0 package is available for all S-class models. A pair of iPad 2s on adjustable keyboard trays are installed front and center (in the rear seats). These are married to a trunk-mounted Mac mini with internet access and a 15″ widescreen display – in addition to the seatback headrest displays! Videoconferencing, in-flight television and passenger control of many vehicle functions are possible. A 64GB iPod Classic helps keep your tunes accessible, and WiFi and USB link it all together.

The demo model isn’t too shabby in the automotive department either: the Brabus 800 iBusiness 2.0 is housed in a Mecerdes S600 sedan that has 788 horsepower, goes 0-62mph in 3.9 seconds, and comes with rear privacy curtains and an optional Yachting wood trim package. Sweet.

Considering how much time I would spend in this car, there seem to be a shortage of cupholders…

[via Motor Trend]