Mercedes won’t become Foxconn for the Apple Car


Mercedes concept car from CES 2015. Photo: Mercedes
A Mercedes concept car shown at CES 2015.
Photo: Mercedes

Steve Jobs may have famously driven a silver Mercedes SL55 AMG without a license plate, but don’t think that Mercedes-Benz is lining up to be the company that builds Apple’s much-rumored electric car.

“We do not plan to become the Foxconn of Apple,” said Dieter Zetsche, chief executive of Daimler, the company which builds Mercedes vehicles, speaking at this week’s Frankfurt International Motor Show.

Mercedes CEO will worry about iCar when Apple worries about their phone


Mercedes concept car from CES 2015. Photo: Mercedes
Mercedes concept car from CES 2015. Photo: Mercedes

Mercedes-Benz already lost a key employee to Apple’s project Titan, but Daimler AG chairman Dieter Zetsche says he’s not losing any sleep thinking about Cupertino’s rumored self-driving car.

At the launch of the new Mercedes-AMG C63 sports sedan in Portugal last night, the Mercedes boss dismissed the threat an iCar could pose to established car manufacturers, saying Apple wouldn’t be worried about a Mercedes-Benz smartphone so his company is not worried about an Apple car.

Meet the Mercedes tech guru who defected to Apple


Johann_Jungwirth Credit: Merceds Benz
Johann Jungwirth used to head up Mercedes' R&D lab in Silicon Valley. He now works for Apple on Mac systems engineering. Yeah right. Photo: Mercedes Benz

Johann Jungwirth is a new Apple employee with one of the world’s most unbelievable job titles.

Until the middle of last year, Jungwirth headed up the big Mercedes-Benz R&D facility in Silicon Valley that, among other things, is responsible for the futuristic self-driving car you see below. (The astonishing Mercedes F 015 is very real, BTW).

Jungwirth was hired by Apple last September and given the title of “Director of Mac Systems Engineering,” according to his LinkedIn page. The title appears to be total hogwash. Jungwirth spent his entire 20-year career working on connected cars, not computers.

Apple is famous for obfuscating about its new hires to throw off competitors and journalists, and the company is reportedly working on a top-secret electric car. If Apple is interested in the stuff Jungwirth has worked on, it’s going to be a wild ride.

13 hot new Super Bowl commercials getting their game on right now


Danny Trejo stars with recreated Brady bunch actors and sets in this hilarious ad for Snickers. Photo: Mars, Inc.
Danny Trejo stars with Brady Bunch actors and sets in this hilarious ad for Snickers. Photo: Mars

It used to be that you had to wait until Sunday to see the hot, out-of-this-world-expensive Super Bowl ads during the big game.

In our modern, always-connected age of sneak-peek overindulgence, you can actually skip the game itself and watch the ads on your own time, via YouTube and your sweet iPad or iPhone.

Here are 13 of the most hotly anticipated short films that you can preview right now, and spend your commercial time during the game making snacks and taking bathroom breaks.