Apple Predicted To Become Most Powerful Media Company By 2020


Apple's television is still some way off.
Will Apple become the top media company in 2020?

At a Techonomy conference today, two of the four panelists called out Apple as “most likely to succeed” at a session discussing how advertising could affect existing media companies.

While the session itself didn’t spend a lot of time on Apple, according to Techcrunch, the panel ended with an answer to moderator Dave Morgan’s question on predictiong the world’s most powerful media company in 2020. Digital agency AKQA’s Tom Bedecarre said that Apple would take the top spot, due to the several media delivery platforms that it owns or controls.

Another panelist and CEO of SocialFlow, Frank Speiser, agreed, adding that the time was ripe for a company like Facebook or Twitter to team up with Apple to help improve discovery, thus giving the partnering company a leg up in the media landscape.

New Lexus Ad Uses iPad To Animate Printed Page



Take a magazine. Put an iPad behind an advert on a printed page. Behold: moving pictures.

This is one of the latest advertisements from Lexus, and in reality all the paper is doing is acting as a screen, with images projected on to it from behind. Just as huge buildings have become popular film backdrops using projection mapping technology, now simple printed pages are doing the same thing.

Apple Sued For Allegedly Infringing Media Playback Patent That It Half-Heartedly Tried To License


Photo: Apple
Apple finds itself involved in yet another patent lawsuit.

Apple has been named in a California lawsuit filed by EPL Holdings for allegedly infringing a patent that covers audio and video playback at varying speeds. The filing reports that EPL met with Apple back 2002 to discuss  licensing over the patents it had developed. But the Cupertino company is alleged to have used the technology anyway without reaching a licensing deal.