Take a magazine. Put an iPad behind an advert on a printed page. Behold: moving pictures.
This is one of the latest advertisements from Lexus, and in reality all the paper is doing is acting as a screen, with images projected on to it from behind. Just as huge buildings have become popular film backdrops using projection mapping technology, now simple printed pages are doing the same thing.
Apple has seeded a new OS X Lion build to registered developers this morning, less than two weeks after the previous build was seeded through the Apple Dev Center. This one comes with build number 11G45.
Apple finds itself involved in yet another patent lawsuit.
Apple has been named in a California lawsuit filed by EPL Holdings for allegedly infringing a patent that covers audio and video playback at varying speeds. The filing reports that EPL met with Apple back 2002 to discuss licensing over the patents it had developed. But the Cupertino company is alleged to have used the technology anyway without reaching a licensing deal.
Apple has seeded a new OS X Lion 10.7.5 build to registered developers through the Apple Dev Center. It comes with build number 11G36, and weighs in at 1.15GB for the delta release, or 1.92 GB for the combo update.
Don’t you hate it when you start to download a song file, or a podcast, or an app and it just sits there, mocking you? When the little progress bar just refuses to move, no matter how you scream at the front of your magical iOS device? Yeah, me, too.
One way to fix this problem with apps is to tap the icon to stop the download, and then tap it again to resume the download. If that doesn’t work (and it won’t with a media download), then you’re not out of luck. There is another way.
Which industries will thrive in an iPad-dominated world? Which will fail?
Led by the iPad, tablet sales are now expected to overtake laptop sales within four years. Given how disruptive the iPad has already been to many industries, it’s almost impossible to read reports like that without wondering which industries the iPad will topple or transform over the next five to ten years.
A new Morgan Stanley report identifies some of the likely winners and losers in an iPad and tablet dominated world. The industries expected to succeed include a couple of surprises – at first glance.
Storyful for iOS says it can help you “separate the news from the noise.” It plucks interesting news stories from social media networks, spotting the stuff that’s trending and turning it into a news feed. That all sounds great, until you start trying to use it – although it’s a great idea with great promise, it’s let down by too many performance problems.
If you’re looking for another alternative to sharing media content and making free phone calls over WiFi, you might want to check out Sidecar for Android and iOS. The recently released app allows users a plethora of sharing options as long as all recepients have the app installed. If you try to make a call to someone who doesn’t yet have the app, it will send them a text message asking them to check out the app. Features of Sidecar include
The unfortunate reality of trying to replace cable with video subscription services such as Netflix or Hulu is that, well… they kind of suck. Okay, so that’s my opinion and it’s completely possible that you’re happy with the Walmart bargain bin selection of movies Netflix has to offer, or being last to find out that The Island was just purgatory and the whole point of LOST was, well… pointless. There’s many reasons why I’ve been unable to cut cable out of my life, and if I’m going to be paying for it every month — I might as well get my money’s worth. That’s where the Slingbox SOLO comes in.
Few iPad publications include interactive or immersive ads
It’s pretty clear that digital distribution is going to play a large role in the future of magazines and newspapers. That doesn’t mean, however, that print editions are going away any time soon. For the foreseeable future, we’re likely to see print/digital hybrids while consumers and publishers test the waters of both digital products and distribution channels.
The road to digital hasn’t been a smooth ride for many publications. Part of the reason is the lack of resources being devoted to creating engaging and immersive digital content that doesn’t feel as if you’re simply reading a PDF of the print edition.
One big area where publisher are still failing is advertising – despite excellent interactive ad systems like Apple iAd, publishers are still stuck in a print mentality when it comes to ads. In fact, according to a new study, publications often simply toss the exact same print-formatted ads into digital editions that run in their print counterparts.